Keller and Shoenfeld’s Principles of Psychology, published in 1950, was written as an introductory text to be used in the two-semester Psychology 1-2 course at Columbia University. It is a systematic approach in that a small number of functional relations described in B. F. Skinner’s The Behavior of Organisms are introduced and then used throughout to interpret the topics presented in a typical introductory psychology course. K & S was widely influential in familiarizing ...

**The psychology classic—a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled—**from one of the most influential behaviorists of the twentieth century and the author of Walden Two.“This is an important book, exceptionally well written, and logically consistent with the basic premise of the unitary nature of science. Many students of society and culture would take violent issue...

The instant New York Times bestselling book of entertaining, irreverent, and totally accessible illustrated answers to the scientific “questions you had no idea were bugging you all your life” (Fast Company), from the creators of the wildly popular YouTube channel AsapSCIENCE.Why do we get hung over? What would happen if you stopped sleeping? Is binge-watching TV actually bad for you? Why should I take a power nap? In their first-ever book, Mitche...

A trailblazing philosopher’s exploration of the latest brain science—and its ethical and practical implications.What happens when we accept that everything we feel and think stems not from an immaterial spirit but from electrical and chemical activity in our brains? In this thought-provoking narrative—drawn from professional expertise as well as personal life experiences—trailblazing neurophilosopher Patricia S. Churchland grounds the philosophy of mind in the essential ingredients...

A New York Times bestseller“A smart and important book.”—Gretchen Reynolds, author of The First 20 MinutesPublications as varied as Wired, Men’s Fitness, and The New Yorker are abuzz over the New York Times bestseller Faster, Higher, Stronger. In it, veteran journalist Mark McClusky explains how today’s top athletes are turning to advanced technology and savvy science to improve their p...

Early birds and night owls are born, not made. Sleep patterns are the most obvious manifestation of the highly individualized biological clocks we inherit, but these clocks also regulate bodily functions from digestion to hormone levels to cognition. By understanding and respecting our internal time, we can live better.

Every day, we are beset by millions of sounds-ambient ones like the rumble of the train and the hum of air conditioner, as well as more pronounced sounds, such as human speech, music, and sirens. How do we know which sounds should startle us, which should engage us, and which should turn us off?Why do we often fall asleep on train rides or in the car? Is there really a musical note that can make you sick to your stomach? Why do city folks have trouble sleeping in the country, and v...

Puzzles and brain twisters to keep your mind sharp and your memory intact are all the rage today. More and more people -- Baby Boomers and information workers in particular -- are becoming concerned about their gray matter's ability to function, and with good reason. As this sensible and entertaining guide points out, your brain is easily your most important possession. It deserves proper upkeep.Your Brain: The Missing Manual is a practical look at how to get the most out ...

A groundbreaking book that examines all aspects of male aging through an evolutionary lensWhile the health of aging men has been a focus of biomedical research for years, evolutionary biology has not been part of the conversation—until now. How Men Age is the first book to explore how natural selection has shaped male aging, how evolutionary theory can inform our understanding of male health and well-being, and how older men may have contributed to the evo...

"A brilliant history of technology. . . . full of wonders of nature, human invention, history" and more ( Wall Street Journal).There is no part of our bodies that fully rotates—be it a wrist or ankle or arm in a shoulder socket, we are made to twist only so far. And yet there is no more fundamental human invention than the wheel—a rotational mechanism that accomplishes what our physical form cannot. Throughout history, humans have developed technologies pow...

“Respiratory System” is a part of the college-level Principles of Biology course series textbooks. It is a tutorial written in questions and answers format to describe the anatomy and physiology of the respiratory system, including the gas exchange, partial pressure, lungs, breathing mechanisms, neural control of respiration, counter-current exchange system, and evolution of the respiratory system.It is a study guide with in-depth explanations. Each section is a modular unit that i...

A book about the human body can answer many of the questions a child will have at some point or another in his early years about this topic. Besides helping the parents answer these questions, it can help the child process information and imagine his body and its constituting parts as either friendly or otherwise. However, the most important way in which it can spark the child's imagination, such a book will act as a filter between productive and unproductive patterns that the child create...