Showing results for "gabriele hooffacker"
Showing 1 - 2 of 2 Results
Adult content is visible.
Journalistic Practice: Constructive Journalism
How Media can Implement the Topic of Migration for Young People
2021
EN
Adolescents want media that report in an understandable way and show backgrounds and possible solutions. This book shows how the concept of constructive journalism helps with this and how it can be used in journalism training.This springer essential is a translation of the original German 1st edition essentials, Journalistische Praxis: Konstruktiver Journalismus by Gabriele Hooffacker, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The tr...
Online journalism
Copywriting and conception for the internet. A handbook for training and practice
2022
EN
The handbook provides tips and practical guidance on copywriting for the Internet and intranet, moving images and podcasts, social networks and communities, forms and formats of the medium, and content management processes. How does one become an online journalist? Where do online journalists work? What do they need to know: journalistic craft, Internet skills, online law? How do you write teasers? How do you integrate user activities? What role do audio and video play in the cross-media w...
People who read this also enjoyed
Filling the Void
Social Media and The Continuation of Capitalism
2017
EN
Filling The Void is a book about how the cultures and psychology of social media use fit within a broader landscape of life under capitalism. It argues that social media use is often a psychological response to the need for pleasure and comfort that results from the stresses of life under postmodern capitalism, rather than being a driver of new behaviours as newer technologies are often said to be. Both the explosive growth of social media and the corresponding reconfiguration of the web f...
2013
EN
UX design isn’t a new field. But sometimes new approaches lead to new perspectives. In this book, you’ll learn how lean UX has made the whole discipline more approachable and attractive to startups, and you’ll see that UX issues aren’t just a quick fix, but should also address big-pic- ture issues. Sometimes, the solution to a problem is just to fix a broken UX. At other times, you need to constantly fine-tune in order to keep up with changing demands. You’ll also explore wireframing tech...
Opening Science
The Evolving Guide on How the Internet is Changing Research, Collaboration and Scholarly Publishing
- Series -
- Engineering (R0)
2013
EN
Modern information and communication technologies, together with a cultural upheaval within the research community, have profoundly changed research in nearly every aspect. Ranging from sharing and discussing ideas in social networks for scientists to new collaborative environments and novel publication formats, knowledge creation and dissemination as we know it is experiencing a vigorous shift towards increased transparency, collaboration and accessibility. Many assume that research workf...
Web Style Guide, 4th Edition
Foundations of User Experience Design
2016
EN
A classic reference book on user interface design and graphic design for web sites, updated to reflect a rapidly changing marketConsistently praised as the best volume on classic elements of web site design, Web Style Guide has sold many thousands of copies and has been published around the world. This new revised edition confirms Web Style Guide as the go-to authority in a rapidly changing market. As web designers move from building sites from sc...
2012
EN
Designing and developing e-commerce websites is a puzzle with thousands of pieces. Not only are the layout and structure of your Web store important, but you also have to keep the user experience and conversion rates in mind. These are what, in the end, really convince your client’s customers to click that shiny “Buy now” button. In this eBook (eBook #5) you’ll be studying the universal principles for successful e-commerce websites, which include improving your check-out process ...
Teaching Design
A Guide to Curriculum and Pedagogy for College Design Faculty and Teachers Who Use Design in Their Classrooms
2017
EN
An Expertly Written Guidebook to Teaching Design at All LevelsTeaching Design provides a practical foundation for teaching about and through design. The exploding interest in design and design thinking calls for qualified faculty members who are well prepared for a variety of institutional settings and content areas. While designers know their disciplines, they frequently lack experience in constructing responsive curricula and pedagogies ...
2012
EN
Testing usability is vital to creating a successful website — even more so if it's an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance. This eBook (eBook #21) provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and tools. TABLE OF CONTENTS - The Ultimate Guide to A/B Testing - Multivariate ...
Born Digital
How Children Grow Up in a Digital Age
2016
EN
"An excellent primer on what it means to live digitally. It should be required reading for adults trying to understand the next generation." -- Nicholas Negroponte, author of Being DigitalThe first generation of children who were born into and raised in the digital world are coming of age and reshaping the world in their image. Our economy, our politics, our culture, and even the shape of our family life are being transformed. But who are these wired young...
2011
EN
If you are a Marketer, Consultant or Small Business Owner, you need a companion that will help you succeed online. The Complete Guide to Internet Marketing is a compendium of techniques and guide containing 122 pages of "how-to- develop-and-implement" strategies in a simple and easy to understand language to help expose your business online.This eBook is your guide to understanding search engine optimization (SEO), pay per click (PPC) campaign, social media network, merchant servic...
2018
EN
A collection of essays about sharing knowledge in a society, in a classroom, in interpersonal relationships, and in advertising. The essays in this collection are strung together on the thread of “sharing of knowledge”. Sharing, as in imparting knowledge in a formal classroom setting; sharing as in disseminating information to large populations in a society.











