R.H. Tawney is an iconic thinker in British left-wing circles, whose writings during the early-mid 20th century helped to forge the direction of democratic socialist thinking and Labour Party policies.This book provides a fresh and accessible guide to the ideas of Tawney for new readers and to set straight the record of what Tawney’s political thought really is, warts and all, in place of the rather over-simplified picture painted by the major commentators. It shows how Tawney’s ideas chan...

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and developments including real time research and customer co-creation product devel...

A Social History of Sheffield Boxing combines urban ethnography and anthropology, sociological theory and place and life histories to explore the global phenomenon of boxing. Raising many issues pertinent to the social sciences, such as contestations around state regulation of violence, commerce and broadcasting, pedagogy and elite sport and how sport is delivered and narrated to the masses, the book studies the history of boxing in Sheffield and the sport’s impact on the cultural...

Not to be confused with the English football 'hooligan', the UltraS are the hardcore subculture of fans at the two main Rome football clubs - AS Roma and SS Lazio. With neo-fascist sympathies, these groups (the Boys at Roma and the Irriducibili at Lazio) are political and well-organised.Following years of work inside the groups and interviews with the leading figures within the organisations, Gary Armstrong and Alberto Testa have written a fascinating expose and e...

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong’s classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketin...

A Social History of Sheffield Boxing combines urban ethnography and anthropology, sociological theory and place and life histories to explore the global phenomenon of boxing. Raising many issues pertinent to the social sciences, such as contestations around state regulation of violence, commerce and broadcasting, pedagogy and elite sport and how sport is delivered and narrated to the masses, the book studies the history of boxing in Sheffield and the sport’s impact on the cultural...

The use of Closed-Circuit Television, or CCTV, has dramatically increased over the past decade, but its presence is often so subtle as to go unnoticed. Should we unthinkingly accept that increased surveillance is in the public's best interests, or does this mean that ‘Big Brother' is finally watching us? This book asks provocative questions about the rise of the maximum surveillance society. Is crime control the principal motivation behind increased surveillance or are the reasons more com...

The summer Olympic Games are renowned for producing the world’s biggest single-city cultural event. While the Olympics and other sport mega-events have received growing levels of academic investigation from a variety of disciplinary approaches, relatively little is known about how such occasions are experienced directly by local host communities and publics.This ethnography examines the everyday policing of the London Borough of Newham in relation to the London 2012 Olympics. It ex...

This ethnographic study of a mixed-occupancy housing estate near the centre of London refocuses the scholarly conversation around social housing in the UK after the 1980 Housing Act. As well as examining the long-term consequences of ‘Right to Buy,’ such as shortages in local authority stock and neighbourhood gentrification, James Rosbrook-Thompson and Gary Armstrong investigate the changes wrought on the social fabric of the individual estate. Drawing on four years of ethnographic fieldwo...

What can the history of a nation's football reveal about that nation's wider political and socio-cultural identity? How can the study of local football culture help us to understand the powerful international forces at play within the modern game?Based on long-term and detailed ethnographic research, this book uses Malta as a critical case study to explore the dynamics of contemporary football. Situated on the fringes of the EU, and with an appalling record in international competi...

This is the story of a football club that, in the 1990s, harboured the UK's biggest white-collar fraudster. This same club was almost bought by someone who couldn't decide whether to be a man or a woman. It also had as chairman a man subject to an international arrest warrant, then another chairman who remains to this day a fugitive from the law, who in turn was succeeded by a man with connections to Libyan arms dealers. To this ensemble make space for the Gurkha Regiment, Interpol, the 'Rat ...

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.The full text downloaded to your computerWith eBooks you can:search for key concepts, wor...