The fourth edition of ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities reveals common ground between medical and exercise professionals, creating a more collaborative approach to patient care. Developed by the American College of Sports Medicine (ACSM) with contributions from a specialized team of experts, this text presents a framework for optimizing patients’ and clients’ functionality by keeping them physically active. Featuring new content on commo...

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?"Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual t...

A classic anthology of American poetry, from the colonial beginnings in the seventeenth century right through to the twentieth century. From Anne Bradstreet to Ralph Waldo Emerson, from William Carlos Williams to Walt Whitman, from Emily Dickenson to Ai, this collection ranges widely across the American poetic spectrum.

NAUTILUS BOOK AWARD GOLD MEDALIST — BODY, MIND, SPIRIT PRACTICES“Combining an extraordinary range of scholarship with an accessible and entertaining writing style, The Infinite Staircase . . . provides a coherent and unified platform for a full human life.” —Midwest Book ReviewIn this bold new book, high-tech’s best-known strategist makes a seminal contribution to the search for meaning in a secular era.Two...

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of visionary early adopters and the lucrative mainstream market. If you...

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of visionary early adopters and the lucrative mainstream market. If you...

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details ...

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Mooreconnectsthe dots between bold strategies and effective executi...

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?”Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a...

The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it.In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using shareholder value (or share price) as the key driver in management decisions. Moore now revisits his argument in the post-Internet bubble world, proving that the metho...

""Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm of market acceptance and into the tornado of market demand. It's all you can do to keep up with orders and keep track of all that money. Now, a word of warning""In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innova...