Told in a narrative, story-telling style, this book tells the story of how NUS Overseas Colleges (NOC) was founded, and the critical role played by the NOC in the development of Singapore's startup ecosystem. It chronicles how the founders overcame various challenges to launch the first NOC run in 2002. Featuring the experiences of many individuals whose lives have been touched by the programme, the book captures the early days of NOC startup entrepreneurs who are now household names in th...

In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to increasing your impact and getting the audience you deserve. Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product,...

The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb.Understanding...

International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector.New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the cul...

Doing business in China is tougher than you think. Not only is the culture vastly different, but Chinas experience in manufacturing is still developing. It will be a few years before the majority of manufacturers are up to world standards. In the meantime, quality, contract laws, schedules and logistics must be closely monitored. As a result, the things Westerners must do to be successful are far different from dealing with American or European manufacturers. The best way to quickly come up t...

Eavesdrop on a top business leader to learn the secrets of great leadershipBuilding People provides a glimpse into the mind of one of Asia’s keenest and most effective business leaders. Before becoming Chairman of Changi Airport Group and Surbana Jurong, author Mun Leong Liew was named Best CEO in Singapore, Best CEO in Asia, CEO of the Year, Outstanding CEO of the Year, and more—but his successes are not based strictly upon the numbers. This book reveals ...

*updated with new material*'Digital transformation' and 'disruptive innovation' used to be empty buzzwords serving to justify pointless box-ticking and absurd corporate posturing. And then a global pandemic suddenly forced every kind of organization to embrace genuine, urgent innovation as a matter of survival. But how can we ensure that the non-bullshit version of innovation delivers economic recovery at this crucial moment? Are there strategies we can all adapt f...

Start-up Factory chronicles one of the boldest business transformations ever: the audacious strategies of a company that has thrown traditional management out the window. The result is an entrepreneurial nexus that is as organic as a neural network, and as nimble as the most dynamic start-up.Haier, the world's largest manufacturer of home appliances, has continually reinvented itself by busting bureaucracy and shunning top-down management. Its CEO, Zhang Ruimin, envisioned and unle...

Meet the overnight tech success stories of China’s globalizing business landscapeIn the last few years, we have seen a meteoric rise of Chinese tech companies across the world. Alibaba stock price movements unnerved investors globally, venture capitalists searched for the next Meituan or Pinduoduo in Southeast Asia and Latin America, and of course, Tik Tok, the most popular content platform in the world today, originated from China. The founders of such companies a...

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.Whether it is an internal or external crisis, now more than ever brands and organizations are...

In this book, Fredrik Härén argues for why and how companies need to become global in the way they conduct business. Learn how some of the most successful companies, big and small, have been able to make this transition; what other companies can learn from them; the challenges you will face when going global; and the dangers that loom for those who choose not to. Be inspired by what Fredrik learned by interviewing the CEO of SKF in a hotel in Beijing, the CMO of Jones Lang LaSalle in an of...

What's driving the burgeoning global Chinese family businesses?Chinese family businesses are the driving force behind Asia's economic prosperity. As the world becomes more global they have had to adapt to the new environment. This timely book draws on an extensive regional survey to reveal the key players and the strategies that will drive their success going forward. The book discusses and analyzes the business life and achievements of some prominent overseas Chin...