For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all. Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be D...

When people think of NASCAR, many think of cars racing around a track. But those with a more intimate knowledge of the sport understand that there is much more to it. The Nuts and Bolts of NASCAR uncovers everything you need to know to properly watch and enjoy the sport. Author Greg Engle uncovers the history of the sport, as well as an explanation of the rules, flags, and key terms. He reveals the best practices for watching it on TV, how to experience a NASCAR race in person, an...

If you're an innovator or entrepreneur, you challenge precedent and disrupt the status quo. You trust that the result is worth the struggle and embrace change because it could equal progress. You have blind faith. You know that success isn't reserved for the superstars, but you remain humble because failure is always a possibility. This journey of entrepreneurship and innovation shouldn't be a solo trip. If you're missing something, struggling to begin, or have reached a plateau, fellow en...

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The Jobs To ...

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.Using a simple ...

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."- Marty CaganHow do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?In this book, you'll learn a structured and...

In the old days, when we made physical products, setting project goals wasn't that hard. But in today's service - and software-driven world, "done" is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to...

From the former NASCAR champion and current Fox Sports announcer, an intimate account of one of the most dramatic and tragic days in the history of NASCAR: the 2001 Daytona 500—the day that racing legend Dale Earnhardt, Sr. died.In Sundays Will Never Be the Same, former NASCAR champion and current FOX Sports racing analyst Darrell Waltrip provides an intimate account of one of the most dramatic and tragic days in the history of NASCAR: the 2001 Da...

The second title in the new, exciting, and completely original Sports by the NumbersTM series!THE SPORT: The National Association for Stock Car Auto Racing is the second-most popular professional sport in terms of television ratings in the United States behind the National Football League. Its international appeal is even greater, with races broadcast in more than 150 countries and an estimated fan base exceeding 75 million faithful worldwide! NASCAR has come a long way since its h...

In 1949, when Humpy Wheeler was 11, he attended the very first NASCAR race. For the next ten years, he spent as much time in the pits as he could, and came to know many of the sport's pioneers. Eventually, Wheeler began promoting races at Carolina tracks such as Concord Speedway, Robinwood Speedway, and Starlight Speedway. Racing was so rough back then he kept a gun by his side when he paid the purse, and often used his fists to keep order. By the time Wheeler retired in 2008, he had helpe...

In this long-awaited autobiography, the legendary Bill Elliott details his childhood in rural North Georgia, building cars from scratch, struggling on the anonymous small-time tracks of the South to his against-the-odds rise to the pinnacle of NASCAR stardom: Winston Cup Champion.From Daytona to Talladega, from Bristol to Sonoma, ride shoulder to shoulder with Elliott as he battles Dale Earnhardt, Darrell Waltrip, Ricky Rudd, Rusty Wallace, and Alan Kulwicki for NASCAR's ultimate p...

Jeff Gordon's long-awaited racing memoir -- an unprecedented and thrilling look inside the life of a NASCAR champion.It didn't matter that Jeff Gordon hailed from California -- hardly a fountain of stockcar pedigree -- or that they said he was too small to race with the big boys on the dirt tracks and ovals of his youth. It didn't matter that Dale Earnhardt called this upstart "Wonderboy" -- no one raced the legendary Earnhardt harder, and no two drivers had more respect for each o...