"The Clock that Had No Hands" by Herbert Kaufman is a thought-provoking novel that delves into the complexities of time and human experience. The story revolves around the protagonist's journey of self-discovery, exploring themes of mortality, the passage of time, and the significance of choices. Kaufman's narrative is rich with symbolism, particularly the clock that serves as a metaphor for life's fleeting moments. Through vivid character development and intricate plotlines, the author in...

It is the rare book that remains in print for nearly fifty years, earning wide acclaim as a classic. The Forest Ranger has been essential reading for generations of professionals and scholars in forestry, public administration, and organizational behavior who are interested in the administration of public lands and how the top managers of a large, dispersed organization with multiple objectives like the Forest Service shape the behavior of its field officers into a coherent, unified progra...

Death, taxes, and red tape. The inevitable trio no one can escape. That wry sense of reality colors Herbert Kaufman's classic study of red tape, the bureaucratic phenomenon that all of us have encountered in some form-from the confounding tax form filled out annually to the maddeningly time-consuming wait at the driver's license bureau.The complaints about red tape, Kaufman concedes, are legion. It's messy, it takes too long, it lacks local knowledge, it is out of date, it makes ins...

The environment of modern organizations is so complex and volatile that we take for granted that organizational change is necessary for organizational survival. Yet the literature on organizations has for years described manifold obstacles to such change. First published in 1971, this book extracts from that literature and from experience a comprehensive yet concise overview of those barriers. Because these elements of the analysis are as valid now as when they were originally written,

Advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands.

A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subj...

Although “Scientific Advertising” was published in 1923, it is still as relevant today as it was 80 years ago. It is a must read book for anyone serious to improve his advertising skills. In “Scientific Advertising”, Hopkins describes an advertising approach that is based on testing and measuring. It reveals a powerful and scientifically tested advertising system that is still sound and solid and needed for anyone entering the world of the advertising industry.Read this classic adv...

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

WHAT is there about some letters that makes them so much more effective than others?A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches the Hall of Judgment where the reader sits and decides its fate, it may find itself cast into the hell of wastebasket-dom...People will give, when you have stirred their emotions. People will invest, wh...

A captivating look inside the heart and mind of Harry Selfridge!Founder of one of the greatest department stores in the world, Harry Gordon Selfridge reopens his doors--and extravagant life--in this updated edition of his classic work. From his striking window displays during the holidays to his glittering love affairs with the most beautiful women in Europe, this book reveals the secrets behind his success as a tycoon. Filled with revolutionary thoughts about business, leadershi...

Two Marketing references you can bet your next promotion on."Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written."The Psychology of Advertising" by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising succeeded where most ads failed.All curre...

I thought I was all done, after months of researching and editing and sweating over these old, out-of-print books – bringing these age-old truths back into print.Then I saw that there was one more collection which needed to be created.While the Masters of Marketing Secrets series had already been mined for the history of Advertising, and Salesmanship classics, I still hadn't told anyone which were the key books out of that dozen w...