Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.

An introduction to statistical data mining, Data Analysis and Data Mining is both textbook and professional resource. Assuming only a basic knowledge of statistical reasoning, it presents core concepts in data mining and exploratory statistical models to students and professional statisticians-both those working in communications and those working in a technological or scientific capacity-who have a limited knowledge of data mining. This book presents key statistical concepts by w...

The second edition of a comprehensive introduction to machine learning approaches used in predictive data analytics, covering both theory and practice.Machine learning is often used to build predictive models by extracting patterns from large datasets. These models are used in predictive data analytics applications including price prediction, risk assessment, predicting customer behavior, and document classification. This introductory textbook offers a detailed and...

A deep and detailed dive into the key aspects and challenges of machine learning interpretability, complete with the know-how on how to overcome and leverage them to build fairer, safer, and more reliable modelsKey FeaturesLearn how to extract easy-to-understand insights from any machine learning modelBecome well-versed with interpretability techniques to build fairer, safer, and more reliable modelsMitigate risks in AI systems before they have...

This practical guide provides a collection of techniques and best practices that are generally overlooked in most data engineering and data science pedagogy. A common misconception is that great data scientists are experts in the "big themes" of the discipline—machine learning and programming. But most of the time, these tools can only take us so far. In practice, the smaller tools and skills really separate a great data scientist from a not-so-great one.Taken as a whole, the lesso...

This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an in...

Introduces various modeling and simulation methods and paradigms that are used to explain and solve the predominant challenges facing societyHandbook of Real-World Applications in Modeling and Simulation provides a thorough explanation of modeling and simulation in the most useful, current, and predominant applied areas of transportation, homeland security, medicine, operational research, military science, and business modeling. Offering a cutting-edge and accessib...

Spatial statistics empowers you to go beyond visual analysis to answer questions confidently and make data-driven decisions.Thanks to the data and computational power now at our fingertips, data science is in every aspect of our lives. But with so many algorithms and buzzwords floating around, where do you start to solve complex problems or figure out where to go next?There has never been a more exciting time to learn about spatial statistics. Spatial stati...

A guide to the principles and methods of data analysis that does not require knowledge of statistics or programmingA General Introduction to Data Analytics is an essential guide to understand and use data analytics. This book is written using easy-to-understand terms and does not require familiarity with statistics or programming. The authors—noted experts in the field—highlight an explanation of the intuition behind the basic data analytics techniques. Th...

Big Data Application in Power Systems brings together experts from academia, industry and regulatory agencies who share their understanding and discuss the big data analytics applications for power systems diagnostics, operation and control. Recent developments in monitoring systems and sensor networks dramatically increase the variety, volume and velocity of measurement data in electricity transmission and distribution level. The book focuses on rapidly modernizing monitoring systems, mea...

Data-Driven Decisions: An Introduction to Machine Learning provides a comprehensive and accessible introduction to the principles and applications of machine learning for students, professionals, and decision-makers. Combining theoretical foundations with practical examples, this book guides readers through key concepts such as supervised and unsupervised learning, feature engineering, model evaluation, and interpretability. With a focus on how machine learning drives info...

Intelligent systems often depend on data provided by information agents, for example, sensor data or crowdsourced human computation. Providing accurate and relevant data requires costly effort that agents may not always be willing to provide. Thus, it becomes important not only to verify the correctness of data, but also to provide incentives so that agents that provide high-quality data are rewarded while those that do not are discouraged by low rewards.We cover different settings...