You don't need a fancy pitch deck. You need a real story, a steady plan, and the guts to leap.The Intentional Leap is a raw, practical guide for first-time entrepreneurs who are ready to ditch the fluff and hear what it really takes to build a business-from scratch, with clarity, courage, and no BS.Jeff Swartz bootstrapped his marketing agency from a duplex kitchen table into a 7-figure company-without outside funding, inflated hype, or a ...

Written by members of the Apollo product team, this is the official guide to the Alpha release of Adobe Apollo, the new cross platform desktop runtime from Adobe Labs.Apollo for Adobe Flex Developers Pocket Guide explains how to build and deploy Flash-based Rich Internet Applications (RIAs) to the desktop using Adobe's Flex framework. This book describes concisely how Apollo works, and offers numerous examples for those who want to start building RIAs for the desktop right...

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.S...

Take advantage of Drupal’s vast collection of community-contributed modules and discover how they make this web framework unique and valuable. With this guide, you’ll learn how to combine modules in interesting ways (with minimal code-wrangling) to develop several community-driven websites— including a job posting board, photo gallery, online store, product review database, and event calendar.The second edition focuses on Drupal 7, the latest version of this open source system. Eac...

Discover how easy it is to design killer interfaces and responsive websites with the Bootstrap framework. This practical book gets you started building pages with Bootstrap’s HTML/CSS-based tools and design templates right away. You’ll also learn how to extend your app with interactive features, using its suite of jQuery plugins—often without writing a single line of code.Developed by Twitter and available free from GitHub, Bootstrap supports responsive design by dynamically adjust...

Ruby on Rails is the super-productive new way to develop full-featured web applications. With Ruby on Rails, powerful web applications that once took weeks or months to develop can now be produced in a matter of days. If it sounds too good to be true, it isn't.If you're like a lot of web developers, you've probably considered kicking the tires on Rails - the framework of choice for the new generation of Web 2.0 developers. Ruby on Rails: Up and Running takes you out for a ...

In this practical guide, CSS expert Lea Verou provides 47 undocumented techniques and tips to help intermediate-to advanced CSS developers devise elegant solutions to a wide range of everyday web design problems.Rather than focus on design, CSS Secrets shows you how to solve problems with code. You'll learn how to apply Lea's analytical approach to practically every CSS problem you face to attain DRY, maintainable, flexible, lightweight, and standards-compliant results.

Whether you’re promoting your business or writing about your travel adventures, Head First WordPress will teach you not only how to make your blog look unique and attention-grabbing, but also how to dig into the more complex features of WordPress 3.0 to make your website work well, too.You’ll learn how to move beyond the standard WordPress look and feel by customizing your blog with your own URL, templates, plugin functionality, and more. As you learn, you’ll be working with real W...

Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabiliti...

HTML and its XML-based descendant, XHTML, are the fundamental languages for working on the web, and the new edition of our popular HTML guide offers web developers a better way to become fluent in these languages. HTML & XHTML: The Definitive Guide, 5th Edition is the most comprehensive, up-to-date book available on HTML and XHTML. It covers Netscape Navigator 6, Internet Explorer 6, HTML 4.01, XHTML 1.0, CSS2, and all of the features supported by the popular web browsers....

How can you take advantage of the Django framework to integrate complex client-side interactions and real-time features into your web applications? Through a series of rapid application development projects, this hands-on book shows experienced Django developers how to include REST APIs, WebSockets, and client-side MVC frameworks such as Backbone.js into new or existing projects.Learn how to make the most of Django’s decoupled design by choosing the components you need to build the...

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you inte...