"Ten Walls of the Future" is a thought-provoking guide for future leaders, written by Ghanaian entrepreneur Jesse Cleverson. The book delves into the latest technological advancements and the impact they have on business, delving into areas such as renewable energy and virtual reality. It profiles 10 innovative companies that are poised to make a significant impact in the world. The book not only discusses the creation of new products and services, but also the ways in which they are solvi...

Build It, Brand It" is the ultimate guide to taking your brand to the next level. This book empowers you with the knowledge and tools to create a successful brand that stands out in today's competitive market. It's not just about launching a new product or rebranding an existing one, it's about creating a strong brand that connects with customers and reflects your values. The book helps you:* Develop a unique brand strategy* Create a compelling value proposition* Exec...

Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technolo...

This guide contains the fundamentals of marketing. The QuickStudy Marketing guide is jammed pack with definitions and principles which are designed to aid anyone in increasing their knowledge of marketing. Topics covered include: government and target markets, market segments, international markets, product life cycle and much more.

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point while also using lesser known examples to keep things fresh....

Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture huge market share fast and their capitalizations skyrocket. The success of these digital giants is pushing all companies to rethink their business models and to start digitizing their products and services.Whether you are a new start-up building a digital product or service, or an employee of an established company that is t...

Take a crash course in boosting operational efficiency!Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense. The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the effectiveness of your organization’s operations. Complete with exercises, self-test...

THE REVOLUTION WILL BE GAMIFIED MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHINDGamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine rea...

THE RIGHT PHRASE FOR THE RIGHT SITUATION—EVERY TIMEPerfect Phrases for Writing Job Descriptions helps you craft job descriptions that attract the best talent and accurately convey job responsibilities. And after you find that ideal candidate, this valuable resource will assist you with performance reviews, goal setting, and accountability. Hundreds of tips, examples, and sample phrases to help you:Get candidates excited about opportunities in...

A blueprint for reinventing the core of your businessValue in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a g...

For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence that the next generation o...

The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models, while managing your core portfolio.Follow the 6 key phases of a product’s life - idea, explore, validate, grow, sustain and retire – and discover how to develop products according to their life stage and ensure the right investment for each.. For each stage there is a step-by-step guide of product development best practices using exam...