Here is the inside story of how The Home Depot grew from its first few stores in 1979 to become the largest home-improvement retailer in the world today. Breakthrough Retailing chronicles the founding, growth, stagnation, and rebirth of this great American success story. The first half describes how the magic of a Bleeding Orange culture made this story possible and revolutionized the way building material products are sold. The second half delves into ten principles of high-produ...

Darren possesses an extraordinary gift: the ability to travel through the astral plane. But when a journey during one astral projection takes an unexpected turn, Darren finds himself thrust into an adventurous journey through time.Darren stumbles upon Julie-Anna, a young servant from the sixteenth century. As their bond strengthens, Darren and Julie-Anna discover they hold the key to saving the conscious world from imminent doom.But with Dargon, an evil force, slowly approa...

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionar...

Christmas time can be murder…A suburban housewife is found dead in her garden.There is no weapon, no witnesses, and the only set of footprints belong to her cat.Probationary detective Kay Hunter and her colleagues are convinced it’s murder – but how can they find a killer when there are no clues?

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score. Since the book was first publi...

Bestselling sensation Nicola May is back with a brand new series!**'**Delightful and witty with a heroine you'll be rooting for . . . joyful escapism' Milly Johnson'Spirited, adventurous and full of heart!' Heidi SwainAlthough thirty-three-year-old Kara Moon loves her hometown of Hartmouth in Cornwall, she has always wondered if she should have followed her dream of going off to study floristry. But she couldn't bri...

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges...

A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success!Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.And just how e...

Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.Leading experts such as Ted Levitt and Clayt...

If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers a...

Kara is so excited to be at adventure camp for the summer - she'd thought about it every day at school! But when some bullies at the camp start playing mean tricks on both Kara and her new dorm mates, she starts to wish she hadn't left home this summer after all. Then Kara discovers cute tiny white kitten, Flame and suddenly adventure camp starts to look a lot more fun...The tenth adventure in this addictive, sparkly new series.

The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon provides the most comprehensive treatment of key account management and plannin...