This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers...

The new American Dream is doing work you love with the freedom and income to live the life you want. Thanks to the Internet, anyone can launch a business with little or no start-up capital or technical expertise.The rules have changed. The American Dream is no longer the "corner office." It's a successful lifestyle business you can run from your home, the beach, or wherever you desire. In this book, lifestyle entrepreneurship expert Scott Fox teaches weary corporat...

When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing strategies and opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world ...

Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budg...

Connect to customers with compelling content!The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers—without interrupting their lives.It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base.“Pu...

If you are looking for a way to improve your business, industry or organization’s rate of productivity, then the Lean Six Sigma approach may be right for you. The system focuses on reducing rates of defect and waste within the company while implementing methodical problem solving to improve production and customer satisfaction. While this may sound like quite the mouthful, the Lean Six Sigma approach is presented in this book in a simple and easy to understand approach.“Lean Six Si...

Engage Customers Around the World with Cross-Regional Content MarketingTechnology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.LEARN HOW TO:Create content that engages people--regardless of thei...

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are consta...

In the increasingly vital world of social media marketing, if you don’t have a strong digital presence, it’s like you’re not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business’s brand. You’ll gain answers to the questions every marketer is asking, like How much is a Facebook “like” worth? What are the best dashboards for monitoring multiple social channels simultane...

"B2B Marketing 123" presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on:Understanding audience: This section discusses the special nature of B2B audiences, the B2B purchasing environment, identifying audience hot buttons, audience segmentation, the new audience dynamic, and how to match products to audiences.Leveraging the media of...

Many of you may be entrepreneurs who started your own businesses and were forced into sales to be successful. Or you were dragged into selling reluctantly because your job role changed. Some of you, like me, actually chose to make the move because sales sounded more exciting and lucrative. Regardless of how we all got here, we're in sales with personal goals that require us to find prospects to achieve them. But where do we find those people? I wrote this book as...

"Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps" is an authoritative eGuide that helps small businesses understand and implement a sales lead process.The eGuide includes information about differences between Business to Consumer and Business to Business lead generation; audience profiling, segmenting and targeting; developing offers and creative approaches; lead generation media; systems required; outbound vs. inbound lead generation; lead qua...