A concise and fascinating guide to the areas covered by a first degree in marketing.

Adversity. No one likes it, but time and time again, moments of seemingly unbearable difficulty in our lives are the precursor to the miraculous work of God on our behalf. In Rise Up: Stories of Remarkable Faith and Relentless Courage, you'll meet ordinary people whose circumstances caused them to fall into God's hands and who were given the faith and courage to rise up and experience God's amazing power and matchless grace in the middle of desperate situations. Discover how they, against ...

A comprehensive guide to everything you can learn in a Marketing degree.This accessible audiobook leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.

This highly-visual full-color guide covers everything taught on an MBA course, perfect for MBA students or anyone who wants to become a more effective manager.Filled with flow diagrams, timelines, case studies and infographics, this accessible book presents information in an easy-to-digest way. It covers the curriculum taught in all the top business schools around the world, with real-life case studies to show the theory in practice. Discover what drives good busin...

An essential guide to everything you can learn by taking a degree in Economics, this full-colour book leads the reader through the crucial aspects of economic theory and the involvement of economics in our day-to-day lives.Packed with flow diagrams, infographics, pull-out features and profiles of prominent economists (past and present), the book reveals how economic policies are constructed on both a national and international level and the factors that impact them...

Recommended reading for elite CEOs and top performers, Areté delivers fast, actionable wisdom in quick, accessible micro-chapters designed for busy professionals, athletes, and anyone seeking measurable personal growth.Join thousands of high achievers transforming their lives with Areté by Brian Johnson—a daily roadmap to living at your best. With 451 bite-sized insights inspired by ancient Stoic philosophers and backed by modern science, this boo...

Your analytical skills are incredibly valuable.However, rational thinking alone isn’t enough.Have you ever:— Presented an idea, but then no one seemed to care?— Explained your analysis, only to leave your colleague confused?— Struggled to work with people who are less analytical and more emotional?In these situations, people skills make the difference, and research shows these skills are beco...

Stop Holding Yourself Back—It's Time to Go Ask!The strongest relationships, top sales groups, and most successful organizations have one thing in common: people who have the courage to ask outrageously. This doesn't mean being obnoxious or taking advantage of people. It means not compromising, taking a risk to get what you know you need, not what you think you can get.Based on Linda Swindling's original research and her experience helping people make high-stakes requests in...

EFFECTIVE COMMUNICATION 101: An MIT professor with 40 years of teaching experience explains how to speak and write to get your ideas across.Starting with the basics—finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques (“do not ask for brutal honesty”)—this essential resource is packed with advice on how to write to be understood, how to inspire, how to defeat writer’s block, and much more. You’ll also learn abou...

A revised and updated edition of the clearest, most useful guide to parliamentary procedure, including tips on making meetings more efficient.This essential and authoritative resource, based on the principles originally laid out in the classic Robert's Rules of Order, explains the often-confusing rules of parliamentary procedure in clear, simple language and shows how to apply them practically and effectively. These are the principles used by organizations everywhe...

The business leadership coaching classic, revised and updated for today's workplace.The world of leadership has changed dramatically since 100 Ways to Motivate Others was written, and now Chandler and Richardson have revised and refreshed their organizational classic to meet the times.They have crafted a vital, user-friendly, inspirational guide for executives, managers, and professionals . . . and those aspiring to reach their level. 100 Ways to...

An accessible, one-stop guide to the why, what, and how of contemporary editorial fact-checking."An indispensable resource in the age of 'fake news,' this slim but informative title offers writers, researchers, and journalists best practices for fact-checking in a wide variety of media."— Library Journal, Best Reference Titles of 2016In The Chicago Guide to Fact-Checking, Brooke Borel, an experienced fact-checker, draws on...