Solving Problems in 2 Hours: How to Brainstorm and Create Solutions with Two Hour Design Sprints is an award-winning New Release and Best Seller in Business Technology Innovation for entrepreneurs, product managers, researchers, designers, startup founders and business professionals who want to accelerate business strategy and innovation with critical problem solving in two hours.Teresa Cain not only provides a detailed approach for how you can solve critical business prob...

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.Using a simple ...

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategyOptimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online perfo...

A crash course on the most dynamic marketing platform today!Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins wi...

In today's marketplace, employers are in a buyer's market, so many of the job searching strategies that worked in the past are outdated. Social media is giving companies and professionals a platform unlike we've ever seen. Companies are able to post jobs directly to LinkedIn, Twitter, etc. and people in a career transition are able to identify networking contacts within a company through these tools. Professionals and executives are utilizing social media platforms like blogging, Twitter, Lin...

If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks?Let an online marketing expert teach you the secrets of advertising online to achieve business goals. She'll show just how inexpensive it is to advertise digitally.Use Online Advertising to:...

The complete guide to a successful Twitter marketing campaignTwitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.Expert author Hollis Thomases acquaints you with the Twitterverse, its convent...

Knock em Dead Cover Letters 11th edition—cover letters and strategies to get the job you want. Step-by-step guide for how write cover letters and every type of letter you will use in a job hunt. How to build, edit and polish professional letters for maximum impact and how to use them to get four times the interviews.

Transform your IT project and make change stick with this step-by-step guide. In today's fast-paced world of change, companies expect you to do more, with less. Drawing on over a decade of Change Management experience as a consultant with Fortune 500 companies including IBM and NCR, Emily Carr shares the secrets to making change happen smoothly. If your company is like most, the number one reason that projects have failed over the years don't have to do with technology. They have to do wit...

This book unfolds as a roadmap for mastering the art of digital marketing. It begins by laying a solid foundation, defining digital marketing and highlighting its evolution. Understanding the audience is a key focus, exploring consumer behavior, creating buyer personas, and utilizing data analytics for valuable insights.The journey continues with the creation of a robust digital marketing strategy, incorporating SMART goals, SWOT analysis, and effective budgeting. Website optimizat...

In our current economic conditions, job hunters are struggling to attain the ‘perfect’ job. The Internet has made job hunting easier, but has made getting the job actually harder. It's so easy to apply for jobs today that employers are overwhelmed, often receiving thousands of applications per job opening.Somehow, you have to make sure your application rises to the top of this pile. How? Through your résumé - it’s the single most powerful marketing tool you have to showcase your sk...

Email Marketing give you an insider's grasp of email marketing, email marketing software, email marketing best practices, email marketing tips for effective newsletters, email marketing mogul, email marketing a to z.