Tips on writing to consumers and business-to-businessCreate captivating, results-oriented, sales-generating copyNeed to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back fo...

From the author of 1,000 Creative Writing Prompts, this 300 page, 150,000+ word reference tool can serve writers who need characters and need them now!If character development is your problem, this detailed reference tool for any writer is the solution. Imagine if every time you sat down to brainstorm for your stories, scripts and more, you had a notebook full of character ideas ready to spring to life on the page. This time-saving, idea-generating tome can ensure that from protago...

The masters of horror have united to teach you the secrets of success in the scariest genre of all!In On Writing Horror, Second Edition, Stephen King, Joyce Carol Oates, Harlan Ellison, David Morrell, Jack Ketchum, and many others tell you everything you need to know to successfully write and publish horror novels and short stories.Edited by the Horror Writers Association (HWA), a worldwide organization of writers and publishing professionals dedicated to promoting...

Most of what you think you know about writing is useless. It’s the harmful debris of your education—a mixture of half-truths, myths, and false assumptions that prevents you from writing well. Drawing on years of experience as a writer and teacher of writing, Verlyn Klinkenborg offers an approach to writing that will change the way you work and think. There is no gospel, no orthodoxy, no dogma in this book. What you’ll find here isn’t the way to write. Instead, you’ll find a way to clear yo...

Sharpening the Pencil: Essays on Writing, Motivation and Enjoying Your Life is a collection of essays on the subjects of time management, optimism, getting things done, long-term goals, creating your destiny, healthy living, inspiration, personal effectiveness and success in the areas of writing and creativity. The theory of the book in general is that to truly cultivate creativity, imagination and motivation, a writer needs to take control of his or her life. Author Bryan Cohen focuses on...

In this book, award-winning travel writer Sarah Woods answers the question she is asked several hundred times each year: 'how do I become a freelance travel writer?' She offers practical advice on turning the dream into reality - from getting started to making a decent living. Sarah shares her tips on contacts, hard work, and the best way to attract a healthy dose of luck. In this book she: - De-mystifies the pitching process and guides would-be authors through the publishing maze; - Expla...

For years I've carried a little card in my wallet with the rhyme schemes for some of the basic poetic forms. Now, with the e-reader option, it's much easier to carry around more than just the rhyme scheme. This guide is designed to make it easy for you to have the forms at the ready whenever you want to refer to them. If you share my personal goal of writing more and better poems, this little guide will help you do just that.The Guide includes the 'rules' for writing poems in basic...

This practical guide to spelling will help you to feel more confident by teaching you simple strategies to boost your ability. You'll learn which words are commonly misspelt and how to avoid falling into these traps. With simple rules and guidelines to follow, you'll discover when it's acceptable to misspell and when it's not, and you will finally learn how to enjoy - rather than fear - the written word. With plenty of exercises, crosswords and games to practice and perfect your skills, yo...

"His use of language, his ability to twist the narrative and turn the obscure into the profound is outstanding." – The StageLooking for a creative writing guide out there that will tell you how to write better? A book to tell you how to structure a perfect plot, create great characters, use language in a powerful and poetic way? This is not that book.100 Ways to Write Badly Well is an adventure in drivel. It will teach you...

Whether you are composing a Web page on the Internet or agonizing over an annual budget report, these books are the key to clarity, accuracy, and economy in any writing task.Explores the essentials of solid, point-based paragraphs, with chapters on unifying each paragraph around one point, developing paragraphs in a variety of interesting ways, binding sentences within the paragraph, and creating smooth transitions. A catalog of exemplary paragraph patterns, supported with clear di...

In Breaking Ground on Your Memoir, Linda Joy Myers (President of the National Association of Memoir Writers) and Brooke Warner (Publisher of She Writes Press) present from the ground up—from basic to advanced—the craft and skills memoirists can draw upon to write a powerful and moving story, as well as inspiration to write, finish, and polish their own story. Full of rich insights and practical advice and strategies, Breaking Ground on Your Memoir offers all the tools wr...

Want to take your writing to the next level? Discover the “secrets” of story structure other authors are overlooking!If you’ve read all the books on story structure and concluded there has to be more to it than just three acts and a couple of plot points, then you’re absolutely right! It’s time to notch up your writing education from “basic” to “black belt.” Internationally published author K.M. Weiland shares five “secret” techniques of advanced story structure.