Now in its second edition, Foundations of Education Research defines, discusses, and offers applications for the central components of educational research, providing both novice and experienced researchers with a common ground from which to work. Fully updated throughout, the second edition adds a glossary of terms, additional examples, and includes a discussion of similarities and differences in education research. Eight concise, accessible chapters cover conceptual framework, e...

Using an evidence-based model developed by Egbert and colleagues, editors Joy Egbert and Priya Panday-Shukla provide a comprehensive overview of task engagement for teachers and researchers. Research has positioned task engagement as central to student learning, and Egbert and Panday-Shukla now collate this research into a resource that teachers can utilize. The chapters address how task engagement theory, evidence, and instruction can be applied to increase learner achievement. The editor...

Service is increasingly recognized as a crucial part of academic life, and in this incredibly competitive industry, trustworthy best practice guides are notably missing. Even with supportive mentors, many emergent scholars are left to learn these lessons the hard way. In this straightforward and thorough book, Joy Egbert and Mary Roe address the most common challenges facing academics at all stages of their careers as they navigate the world of professional service.Illuminating the...

For both new academics and those with some experience, writing articles of publishable quality can be particularly challenging. Developing the necessary skill set requires useful information, hard work, and the type of direction infrequently offered in research methods courses, leaving researchers to piece together resources on their own. This book addresses this critical topic in a format that is easy to teach and understand. It is a practical volume that teaches researchers how to identi...

The goal of this text is to help teachers in diverse classrooms understand the importance of students’ culture, languages, and schooling experiences to curriculum, assessment, and student achievement. Readers will learn about aspects of specific cultures and languages that are important to their understanding of their students, and they will discover that cultures that are often considered similar may not be so (and why they aren't). Finally, the text focuses on how teachers can integrate ...

Teaching in Blended Leaning Environments provides a coherent framework in which to explore the transformative concept of blended learning. Blended learning can be defined as the organic integration of thoughtfully selected and complementary face-to-face and online approaches and technologies. A direct result of the transformative innovation of virtual communication and online learning communities, blended learning environments have created new ways for teachers and students to eng...

This comprehensive resource highlights the most recent practices and trends in blended learning from a global perspective and provides targeted information for specific blended learning situations. You'll find examples of learning options that combine face-to-face instruction with online learning in the workplace, more formal academic settings, and the military. Across these environments, the book focuses on real-world practices and includes contributors from a broad range of fields includ...

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.

The first edition of Assessment Clear and Simple quickly became the essential go-to guide for anyone who participates in the assessment process in higher education. With the increased pressure to perform assessment to demonstrate accountability, Assessment Clear and Simple is needed more than ever. This second edition of the classic resource offers a concise, step-by-step guide that helps make assessment simple, cost-efficient, and useful to an institution. It contains effective strategies...

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platformProvides com...

Written by Rena M. Palloff and Keith Pratt, experts in the field of online teaching and learning, this hands-on resource helps higher education professionals understand the fundamentals of effective online assessment. It offers guidance for designing and implementing creative assessment practices tied directly to course activities to measure student learning. The book is filled with illustrative case studies, authentic assessments based in real-life application of concepts, and collaborati...

Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence.Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendrick...