Intellectual property strategies to power your bottom lineIn the innovation economy, intellectual property is among the most valuable assets a business can have. IP strategy isn’t just incidental to success, it’s a key driver—research shows that IP-intensive small- and medium-sized enterprises are 60% more likely to achieve high growth.Myra Tawfik and Karima Bawa, two noted experts in the field of IP law and strategy, want to help you achieve greater succes...