Developing learning materials has traditionally been a slow and costly process, with updates being a constant challenge. How can organizations counter this problem?Most companies adopt a learning strategy where content is created by a centralized learning and development (L&D) department, with no input from existing employees. This process is slow, expensive and makes it impossible to keep content updated. The solution is shifting content creation from a top-down a...

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading desi...

How do organizations manage social media effectively?Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social me...

Leading a fast-growing team is a uniquely challenging experience. Startups with a hot product often double or triple in size quickly—a recipe for chaos if company leaders aren’t prepared for the pitfalls of hyper-growth. If you’re leading a startup or a new team between 10 and 150 people, this guide provides a practical approach to managing your way through these challenges.Each section covers essential strategies and tactics for managing growth, starting with a single team and exp...

User Experience Management: Essential Skills for Leading Effective UX Teams deals with specific issues associated with managing diverse user experience (UX) skills, often in corporations with a largely engineering culture. Part memoir and part handbook, it explains what it means to lead a UX team and examines the management issues of hiring, inheriting, terminating, layoffs, interviewing and candidacy, and downsizing. The book offers guidance on building and creating a UX team, as well as ...

Solve business problems, uncover new opportunities, and ignite innovation using the newest collaborative technologiesThe Collaborative Organization gives you a strategic approach to building, implementing, and using social and collaborative technologies—such as those created by Jive and Yammer—to create innovative products, solve business problems, and create new processes that will foster lasting success and growth.Jacob Morgan is...

In the new world of work, agility is a business imperative. Agile HR is a practical guide written specifically for people professionals on how the HR function can develop agile processes and practices that save time, boost performance and support overall business goals.From small tech start-ups or large traditional companies, organizations need to be fast, flexible and digitally empowered to succeed. However, too many companies are stuck with siloed, compl...

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build l...

Organization Design looks at how to (re)design an organizational system in order to increase productivity, performance and value, and provides the knowledge and methodology to design an adaptive, agile organization capable of handling the kind of continuous organizational change that all businesses face. The book clarifies why and how organizations need to be in a state of readiness to design or redesign, and emphasizes that people as well as business processes must be part of des...

This book unfolds as a roadmap for mastering the art of digital marketing. It begins by laying a solid foundation, defining digital marketing and highlighting its evolution. Understanding the audience is a key focus, exploring consumer behavior, creating buyer personas, and utilizing data analytics for valuable insights.The journey continues with the creation of a robust digital marketing strategy, incorporating SMART goals, SWOT analysis, and effective budgeting. Website optimizat...

Truth #1: This book will make you ACE the PMI-ACP® certification exam.Truth #2: ACE the PMI-ACP® is a no-nonsense detailed approach to retain knowledge you gain, and pass the PMI-ACP® exam on the first try.Truth #3: This study guide simplifies the complicated terms, definitions and concepts that are critical to passing the exam.Truth #4: Inside you will find:Agile FundamentalsChapters dedicated to each of the DomainsClearly identifie...

"The LLM Advantage: How to Harness the Power of Language, Logic, and Math Models for Your Business Success" is a comprehensive guide for individuals navigating the dynamic landscape of 21st-century business. Authored by Asish Dash, an experienced investor and entrepreneur with over a decade in technology startups, this book delves into the transformative realm of artificial intelligence, natural language processing, and data science.From ideation to execution to optimization, reade...