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Customer Centred Signalling

Stop selling and start responsible influencing New insights into online and social B2B marketing strategies

2018

EN

Klaas FleischmannCustomer Centred SignallingStop selling and start responsible influencingManagers, sales professionals and marketers need to adjust asap to the customer revolution that is taking place - as we speak- in the online B2B marketing arena. Never before have customers had such an information advantage. The power has shifted from seller to buyer.Klaas Fleischmann shows us convincingly that ...