Regarded as the fastest, easiest copywriting guide in the world and responsible for hundreds of millions worth of sales, this one-stop guide unlocks the secret language of copywriting, which allows you to bypass your customer's logic brain to speak directly to the emotional brain that makes them buy. Supercharge your sales with the Big 4 selling emotions, their powerful alter egos, and see exactly how to include them in your own sales copy. Complete with real world examples from million do...

Introvert and rising senior David McCleary spends his last summer vacation lying out by the pool, drinking cheap beers, and checking out beautiful college girls. In a rare display of bravery, David catches the eye of a petite Peruvian and stumbles into a party invitation with students of the Aveda Institute of Chapel Hill. Unsure how to talk to girls or escalate with his new Aveda love interest, David battles with his insecure and jealous tendencies when his charismatic roommate, Evan, cha...

Has been writer David McCleary is bad with money and women. So bad he's going to take dating advice from friends and even strangers to learn how to meet girls, publish a book, and take back control of his writing career.Full of practical dating help and humor, Hang-Ups and Hangovers tells the story of an introvert overcoming social anxiety and personal hang-ups to succeed with women in today's dating culture and revive his floundering writing career. While he learns how to attract ...

After managing a first date via phone dating app, Flirt, writer David McCleary stumbles upon an article about the dark triad, the three personality traits that drive women wild. While dealing with rejection from the girl he wants most, David is convinced that Machiavellianism is the only way to succeed with women and makes it his mission to become a dark triad man.David unleashes his inner narcissist as he careens through a slew of first dates and hookups in this hilarious and sexy...

Their love is a long shot…Aspiring writer Kellie Dalton needs to impress her friend, a bestselling author. If she’s successful, she has a chance to save her bookstore for underprivileged kids. When Kellie’s rear-ended by a sexy-as-sin biker on the way to Vegas, she finally sees the opportunity she’s been hoping for. All she has to do is convince the hot biker to play “fake boyfriend” for a week. It’s just a matter of playing her cards right…Quinn Anderson doesn’t k...

One unforgettable night changed everything.Jenny Young never expected to spend an evening with Simon Mercer, one of Hollywood's biggest stars. What began as a chance encounter turned into the most passionate night of her life—and a memory she never intended to forget.Then Simon disappeared.Heartbroken and humiliated, Jenny picked up the pieces and moved on. But nine months later, her world changed forever when she became a mother to a beaut...

Revisit New York Times bestselling author Jill Shalvis’s steamy tale about breaking all the rules…Rule # 1—No blind dates. Having suffered through one too many, there’s no way Samantha O’Ryan will agree to a blind date. Until her best friend needs a favor, that is. Enter Jack Knight. If she’d known how hot he is, she never would have protested.Rule # 2—No kissing on the first date. Sam can’t resist Jack. And before the night is over, she w...

As a misguided youth, Rosy loved being that kid in Parkerburg—you know the one that everybody swears will end up in jail or comatose—until one summer day on the back roads of town when two lives came to a screeching halt.Thirteen years later, Rosy owns the local pub on Maple Street and makes a good show of how he's recovered from tragedy. He even convinces himself…until he meets the new man in town and realizes just how okay he isn't. With the demons of his fatal past still stalkin...

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, th...

JOHN LUTZ IS . . ."A MAJOR TALENT." —John Lescroart"ONE OF THE MASTERS." —Ridley Pearson"IN RARE FORM." —The New York Times Book Review"AMONG THE BEST." —San Diego Union**THE BIRTH OF A KILLING FRENZYThe killer has a pattern. Abduct a girl from a beachside community. Tie her up. Torture her to death. Move north along the coast. Repeat.

Deacon has an ugly history, a history that broke him, leaving him a ghost of a man. Out of necessity, he left the normal world to descend into the criminal world and found he fit. So he stayed. Cold as ice and living off the grid, Deacon has no intention to connect, not with anyone.Then he returns to some remote cabins in the Colorado Mountains and finds they have new owners. One of them is Cassidy Swallow, a young woman willing to work hard to live her quiet dream in a house by a ...

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are ...