Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story.It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page one rewrite.The prevailing wisdom in the writin...

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element.Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.The vast majority of writ...

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The PracticeA step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of Wired for StoryWhether you’re pitching a product, saving the planet, or convincing your kids not to text a...

Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story.It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page one rewrite.The prevailing wisdom in the writin...

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element.Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.The vast majority of writ...

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The PracticeA step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of Wired for StoryWhether you’re pitching a product, saving the planet, or convincing your kids not to text a...

Today's writers need more spunk than Strunk: whether it's the Great American e-mail, Madison Avenue advertising, or Grammy Award–winning rap lyrics, memorable writing must jump off the page. Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone.With its crisp, witty tone, Sin and Syntax covers grammar's ground rules while revealing countless unconventional syntax secrets (such as how to use—Gas...

A remarkable guide to the quests that give our lives meaning—and how to find your own—from the New York Times bestselling author of The $100 Startup and 100 Side Hustles“If you like complacency and mediocrity, do not read this book. It’s dangerously inspiring.”—A. J. Jacobs, author of The Know-It-AllWhen he set out to visit all of the planet’s countries by age thirty-five, compulsive goal-seeker ...

From the celebrated Ursula K. Le Guin, "a writer of enormous intelligence and wit, a master storyteller" (Boston Globe), the revised and updated edition of her classic guide to the essentials of a writer's craft.Completely revised and rewritten to address modern challenges and opportunities, this handbook is a short, deceptively simple guide to the craft of writing.Le Guin lays out ten chapters that address the mos...

Roy Peter Clark, one of America's most influential writing teachers, offers writing lessons we can draw from 25 great texts.Where do writers learn their best moves? They use a technique that Roy Peter Clark calls X-ray reading, a form of reading that lets you penetrate beyond the surface of a text to see how meaning is actually being made. In The Art of X-Ray Reading, Clark invites you to don your X-ray reading glasses and join him on a guided tour through...

**From the New York Times bestselling author of Dealing with Dragons comes this timeless fantasy, about an ordinary girl who discovers she's the heir to a dark throne, and must find her place between her life on Earth and her magical inheritance."A heart-stopping, unique adventure for all!" —Tamora Pierce, #1 New York Times bestselling author**Kayla is just an ordinary girl . . . or so she thinks. When a day at the state fair is interrupted by the...

From the celebrated Ursula K. Le Guin, "a writer of enormous intelligence and wit, a master storyteller" (Boston Globe), the revised and updated edition of her classic guide to the essentials of a writer's craft.Completely revised and rewritten to address modern challenges and opportunities, this essential creative writing handbook is a short, deceptively simple guide to the craft of writing.Le Guin lays out ten chapters that address the most funda...