In today's world, any athlete can grow a sizable following on social media, which sets them up to have a strong personal brand. However, this is only the first step. To develop a fully formed brand that allows you to monetize your following, create additional career opportunities, and prepare for life after sports, you need a 360-degree view of the opportunity you have and expert advice on how to seize it. It was late in the game when Malcolm Lemmons learned how to build his personal brand...

The legendary college football head coach tells his captivating story—from rural Wyoming to law school to the upper echelons of the SEC.A New York Times BestsellerSwing Your Sword is the first ever book by one of the most fascinating and successful coaches in sports. A maverick who took an unlikely path to coaching through law school, Mike Leach talks about his unorthodox approach to coa...

Wall Street Journal BestsellerIs it possible to be at your best even when you are underqualified or doing something for the first time? Is it still possible, even after decades of experience, to recapture the enthusiasm, curiosity, and fearlessness of youth to take on new challenges? With the right mindset—with Rookie Smarts—you can.In a rapidly changing world, experience can be a curse. Careers stall, innovation stops, and strategies grow stale. Being new, naïve, and even ...

Harvey Mackay is a legend-and now he's back with the sum total of decades of sales know-how, teaching go-getters how to make the sale and hit the numbers, day in and day out.His advice is rooted in road-tested, real-world experiences and include new tips on the Web, LinkedIn and Facebook. As a lifelong student of the sales game, Mackay has spent decades collecting secrets, wisdom, and anecdotes. He features his Mackay Morals-life lessons such as:• Big shots are just little ...

A fascinating look at ESPN and its success as a brandESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginn...

What makes a team great? Not just good and not just functional—but great?Over six years, long-time Sports Illustrated editor Don Yaeger was invited by some of the greatest companies in the world to speak about the habits of high-performing individuals. From Microsoft and Starbucks to the New England Patriots and San Antonio Spurs, what do some organizations do seemingly better than most of their opponents?Don took the challenge. He began b...

The 17 Indisputable Laws of Teamwork has quickly become one of John Maxwell's bestselling books on leadership. Now, in this companion workbook, Dr. Maxwell provides a tool every person can use to adapt the 17 Laws to leadership at home, work, and church.Learn how to build and maintain champion level teams, then lead your team to the peak level of success regardless of the field you're in.Individual all-stars can only take you so far. Ultimately, su...

Richard Peddie has learned many leadership lessons over a long and successful business career as president of Hostess Foods, Pillsbury Canada, SkyDome, NetStar Communications, the Toronto Raptors, and Maple Leaf Sports & Entertainment (MLSE). Here, he shares the twenty-one most important lessons he learned—and sometimes relearned—along the way. 21 Leadership Lessons contains a lifetime of business wisdom, serving as a mentor-in-a-book for the next generation of b...

**New York Times, Wall Street Journal, and USA Today bestseller"You can have the finest moves in the talent contest, you can boast a trophy speed-dial list on your iPhone, you can possess the single-mindedness of Paul Revere and be as self-assured as Muhammad Ali . . . and you still won't nail the job unless you know how to mold and merchandise your personal pitch. If this is true when times are booming-and it is-you can only imagine how true it is in times like t...

Chasing Perfection goes behind the scenes of the multi-million dollar, high-stakes world of basketball player development, research and analysis, and the often secretive, cutting-edge methods that NBA franchises use to turn less-expensive, supporting players into vital parts of championship teams.NBA superstars push as close to perfection as we're likely to see, but they are few and far between. The farther you get from the league's top echelon of talent, t...

Leadership and management lessons from the sports world.The world's elite athletes and coaches achieve high performance through inspiring leadership, mental toughness, and direction-setting strategic choices. Harvard Business Review has talked to many of these high performers throughout the years to learn how their success translates to the world of business.If you read nothing else on management lessons from the world of sports, read these...

What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard.A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York Times and the Sports Business Journal, Yost demysti...