This book tackles a critical paradox in contemporary e-commerce: despite rapid proliferation of AI-powered digital assistants—from chatbots to voice-enabled shopping tools like Alexa and Siri—consumer adoption remains surprisingly low. Why do shoppers hesitate to trust these technologies, and what motivates those who embrace them? Through rigorous empirical research and innovative theoretical frameworks, this book addresses these pressing questions, offering insights into the psychological...

The financial system is the heart of an economy and payment systems are the nerves. As we shift towards a cashless economy, it is essential to understand the perception of customers towards digital transactions to design effective and viable E-Payment Systems (EPSs).Drawing on ten years of research in India and around the world, ‘The Sustainability of Financial Innovation in E-Payment Systems’ presents a timely and important model for the long-term viability of EPSs and gi...

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a custome...

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production."-- Professor Pierre McDonagh, Associate Editor, Journal of Macromark...

The EU is a major trade partner with India, and economic linkages continue to deepen. India and the EU have increased their political interactions and are crucial partners in promoting sustainable development. Recent trends in India-EU relations show that New Delhi and Brussels are keen to expand their partnership in multiple areas, including sustainable development and natural resources management.This volume takes a unique approach to exploring the efficient management of resourc...

The decision-making process has become a challenge in modern organizations due to increased access to information and large data sets. When considering single-criteria problems, the decision making process is extremely intuitive. On the other hand, multi-criteria decision making, which involves several factors, requires further consideration and more sophisticated methods. Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing applies fuzzy theory and multi-criteria dec...

The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques i...

Behavioral finance challenges the traditional assumption that individuals are rational by focusing on the cognitive and emotional aspects of finance, which draws on psychology, sociology, and biology to investigate true financial behavior. The financial sector requires sound understanding of market dynamics and strategic issues to meet future challenges in the field. Behavioral Finance and Decision-Making Models seeks to examine behavioral biases and their impact on investment decisions in...

This is an open access book.Doctoral Program of Economics and Business Faculty, UniversitasSebelas Maret organizes the 2022 International Colloquium onBusiness and Economics. The conference will be conducted bothonline and offline (hybrid) in Economic Faculty of UNS, Solo, onSeptember 27-28, 2022. In this conference, 30 papers were selectedfor international proceedings.Faculty of Economics and Business Universitas Sebelas Maret is one...

This is an open access book.The International Conference on Emerging Trends in Business & Management (ICETBM2023) aims to bring together leading academicians, practitioners, researchers, and students to exchange their views, knowledge, experience and insights on the emerging trends in business and management. The conference theme for year 2023 is “Business Intelligence and Analytics as Drivers for Digital Transformation”. Organizations are adopting a data-driven approach to identif...

The Global Financial Crisis and the Eurozone crisis that has followed have drawn attention to weaknesses in financial records, information and data. These weaknesses have led to operational risks in financial institutions, flawed bankruptcy and foreclosure proceedings following the Crisis, and inadequacies in financial supervisors’ access to records and information for the purposes of a prudential response. Research is needed to identify the practices that will provide the records, informa...

“Health care is not failing but succeeding, expensively, and we don't want to pay for it. So the administrations, public and private alike, intervene to cut costs, and herein lies the failure.”In this sure-to-be-controversial book, leading management thinker Henry Mintzberg turns his attention to reframing the management and organization of health care.The problem is not management per se but a form of remote-control management detached from the operations ...