From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This groundbreaking book uncovers how social media platforms use anxiety-inducing algorith...

In this ambitious and groundbreaking history of the dollar, financial journalist and economic scholar Brendan Greeley makes a new argument about the origins of our money—and the people and nations who have surrendered to it.“Brimming with startling details, this is also serious financial history with a conclusion ripe for our unsettled times: Rulers and borders come and go, but the dollar has outlasted our illusions of sovereignty and control.”—Evan Osnos, ...

A neuroscientist reveals the hidden calculations that shape our daily decisions―and how to make more fulfilling, impactful choices in our work, relationships, and lives.Amid the many competing priorities of our busy lives, it can feel difficult to make the right decisions―ones that feel aligned with the things we care about. Change can feel almost impossible. In this book, award-winning researcher Emily Falk reveals how we can transform our relationship with the da...

A groundbreaking history, decades in the making, that chronicles how blackface dominated American society culturally, financially, and racially for nearly two centuries.Never before has the disturbing story of blackface and its piercing reflection of American society been so comprehensively told. Darkology, from Princeton historian Rhae Lynn Barnes, meticulously unravels this complex, subterranean, and all-too-often expunged history. By 1830, blackface, wh...

For fans of James Clear, Nassim Taleb, and Malcolm Gladwell: Stop being someone who could succeed and become someone who predictably should succeed by using a revolutionary “probability hacking” framework to increase your odds of success.Every goal that you’re pursuing has two hidden numbers attached to it—a probability of success and a probability of failure. Whether you’re trying to start a business, run a marathon, get a promotion, earn a pilot’s license, grow a...

Convert Your Stress Into a Catalyst for Personal GrowthThere is a lie you’ve told yourself since you were old enough to tell yourself lies. The lie is “I’ll be happy if I can just get what I want.”The truth is far more complex and beautiful and powerful than that. The reality is that when we get what we want, our inner reward system turns off—unless it’s tied to another future goal afterwards.On top of this, modern society bombards us with false nar...

INSTANT NEW YORK TIMES BESTSELLEROn the 250th anniversary of the Declaration of Independence, law professor, legal analyst, and bestselling author of The Indispensable Right Jonathan Turley explores how the unique origins of American democracy set it apart from other revolutions, whether it can survive and thrive in the 21st century, and how the unfinished story of the revolution will play out in a rapidly changing world.T...

Discover how changing a few core beliefs can transform your life and provide last happiness.In his million-copy bestseller, THE 80/20 PRINCIPLE, Richard Koch showed readers how to take advantage of the simple fact that 80% of your results come from 20% of your efforts. In 80/20 BELIEFS, he shows how just a few core beliefs - often unconscious yet profoundly influential - shape our lives, happiness and success.By identifying and examining the 'toxic' beliefs...

Happy relationships are possible—for everyone.Even if you’ve been married for twenty years and your routine is boring and stressful; although your mom has always been a help-resistant complainer; and despite the fact that your dearest friend moved across the country — all of us can create lasting and joyful connections with the people we care about the most. Using simple tools drawn from the Buddhist tradition, you can cultivate appreciation, set wise expectations, and create meani...

NEW YORK TIMES BESTSELLER • The internationally bestselling author of The Happiness Advantage and Big Potential illuminates how harnessing our beliefs can influence our success in the real world.Same world. Different beliefs. Different outcomes.The greatest predictor of your future is the beliefs you hold about the world. In this extraordinary book, world-renowned researcher and author Shawn Achor illuminates how beliefs ...

The Yurok Tribe and an Indigenous family share a moving multigenerational story of their fight to undam the Klamath river—the largest river restoration project in history—and save the planet. Includes exclusive audio content!The Water Remembers is the story of Indigenous resistance and an American family’s fight to preserve its legacy. For more than half a century, between 1905 and 1962, the Federal government constructed one of the larges...

The world is increasingly confronted with new challenges related to climate change, globalization, disease, and technology. Governments are faced with having to decide how much risk is worth taking, how much destruction and death can be tolerated, and how much money should be invested in the hopes of avoiding catastrophe. Lacking full information, should decision-makers focus on avoiding the most catastrophic outcomes? When should extreme measures be taken to prevent as much destruction as...