A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.”—Mark Greatrex, Chief Marketing Officer, Cox Communications, and former SVP, Global Still Beverages, The Coca Cola C...

This is an open access title available under the terms of a [CC BY-NC-ND 4.0] License. It is free to read, download and share on Elgaronline.com. While public management has become widely spoken of, its identity and character is not well-defined. Such disparity is an underlying problem in developing public management within academia, and in the eyes of practitioners. In this book, Michael Barzelay tackles the challenge of making public management into a true professional discipline. Barzel...

Say good-bye to diapers and hello to fast, effective potty training, from the parenting author millions trustPotty training your child doesn't have to be a stressful experience. Parenting authority Elizabeth Pantley helps your child get on the road to bathroom independence without frustration, confusion, or tears.Elizabeth Pantley's easy no-cry solution will help you:Determine the right time to start potty trainingCreate a simple and...

**"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.**While researching the toxic and addictive properties of sugar for his New Yor...

LEARNING THROUGH PLAYOne of the best ways for children with autism, Asperger's, and sensory processing disorders to learn is through play. Children improve their motor skills, language skills, and social skills by moving their bodies and interacting with their environment. Yet the biggest challenges parents, teachers, and loved ones face with children on the autism spectrum or with sensory processing disorders is how to successfully engage them in play.Pedi...

Chances are you haven’t been making the best investing decisions.Why?BECAUSE THAT’S HOW WALL STREET WANTS IT“[T]he always irreverent author of the Reformed Broker blog has written an excellent narrative that shares all of your broker’s dirty little secrets. Much like Michael Lewis’ Liar’s Poker captured the essence of 1980s institutional Wall Street, Brown’s Backstage Wall Street recreates the boiler room retail brokerage cu...

If money were about math, none of us would be carrying any debt.The numbers are simple. What’s complicated is what we do with money. We use money to soothe our feelings and buy respect, to show how much we care or how little. We don’t simply earn, save, and spend money: we flirt with it, crave it, and scorn it; we punish and reward ourselves with it.Without realizing it, we give money meaning it doesn’t really have—what former psychiatrist and current busin...

The first organizing system that can be customized to fit YOUR lifestyleAre you overwhelmed by clutter? Do you have a hard time finding things in your home or office?The disorder in your life may be keeping you from accomplishing your goals.The Art of Organizing Anything helps you streamline your life at home and at work, reduce stress, be more efficient—and locate all those misplaced items. Bestselling author Rosalie Maggio introduces an a...

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microbloggi...

A crash course on the most dynamic marketing platform today!Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins wi...

Your handbook to successful LSS deployment in federal services Implementing Lean Six Sigma in a federal agency can be a vastly different process than applying it in the private sector; with government comes a host of unique challenges and complexities. Written by an author team that ranks among the few recognized LSS leaders who have worked directly with its deployment in the federal sector, Lean Six Sigma for Federal Services provides an overview of the key strategic elements when plannin...

Stop haggling and start closing! Let a sales guru show how to get your price in every transaction. These days it seems like we're always in a "buyer's market." But even at a time the word "value" is used interchangeably with "cheap," and the Internet is a bargain hunter's paradise, there are ways for sales professionals to regain the upper hand. In Crush Price Objections! , Tom Reilly, bestselling author of Value-Added Selling , teaches field-tested, street-smart tactics for engaging price...