To some they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world. Others however, describe a disloyal, disrespectful and demanding generation who have never learned to wait or really work hard for anything. Born between the early 1980's and the late 1990's Generation Y has certainly caused a stir in recent years. Parents, teachers and business owners alike face the challenge of understanding and engaging a generation who have essentially grown ...

In this age of transparency, consumers are demanding ever-greater trustworthiness and values-alignment from the brands and businesses they engage with. Looking at the latest consumer research and case studies of best practice from around the world, this new book from business strategist Michael McQueen explores: • Why the marketplace today is more skeptical and discerning - and how this creates an enormous opportunity for those that are prepared • How purpose-driven brands have proven to b...

Based on a 6-year study of 500 of the world's biggest brands, Winning the Battle for Relevance seeks to answer the question: "What separates the enduring from the endangered?"As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the same trap.Better still, Winning the Battle for Relevance highli...

Achieve the ultimate state of continual successMomentum is your personal guidebook to the art and science of success. Momentary victories and small wins don't last, and the frustration of reclaiming that energy is real. This book shows you how to cultivate a different type of achievement – measureable, sustainable and constant. It's the difference between winning a battle and winning the war, and requires more than a single brilliant move. It's about activ...

We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes. The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt – shift is happening and no organization or brand is immune to extinction. In this landmark new release, three-time bestselling author Michael McQueen explores the five reasons why even the greatest become obsolete....

Over a century ago, the great educationalist John Dewey remarked, "If we teach today's students as we taught yesterday's, we rob them of tomorrow." This insight is more relevant than ever before. As we brace for a perfect storm of technological and social change, the need for educational transformation has never been greater. In this landmark book, 6-time bestselling author and trends forecaster Michael McQueen explores: • The 10 megatrends that will dominate the coming decades • 4 'capabi...

Disruption is changing the playing field – keep your successful business on topThriving businesses on top of their game are targets for disruption. But for savvy business owners and managers who understand the coming changes, the time to future-proof their successful companies is now. Following over a decade of research into future trends, business reinvention and disruptive innovation, author Michael McQueen presents How to Prepare Now for What’s Next, a ...

For Christians, the Bible is the living Word of God and a never-ending source of learning and guidance for living life. In Make a Joyful Noise, Kye and Kenzie, twin brother-and-sister kangaroo rats in the desert southwest, employ “Bible surfing” to learn how to express their joy over God’s creation and to remind us that everyone is good at something.

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed.The 20 Ps of Marketing ...

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some f...

"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marke...

____________________This ground-breaking book from award-winning author MATT WATKINSON reveals the fundamental, inseparable elements behind the success of every business.The Grid provides the mental scaffolding to help you:· Evaluate and refine product and service ideas· Reduce risk by considering the broader impact of strategic decisions· Iden...