Harness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing. Social Marketing brings you:an overview of recent global developments in social marketinga study com...

How the obsession with quantifying human performance threatens business, medicine, education, government—and the quality of our livesToday, organizations of all kinds are ruled by the belief that the path to success is quantifying human performance, publicizing the results, and dividing up the rewards based on the numbers. But in our zeal to instill the evaluation process with scientific rigor, we've gone from measuring performance to fixating on measuring itself—a...

There is a large body of shared knowledge between the study of Organizational Behaviour and Human Resource Management but despite the crossover, they are often treated as very distinct disciplines. Written by a team of experts across both fields, Organizational Behaviour bridges the gap between OB and HRM, with an emphasis on inter-cultural and cross-cultural perspectives of organizational development, talent management, and leadership. Through a critical analysis...

HRM is central to management teaching and research, and has emerged in the last decade as a significant field from its earlier roots in Personnel Management, Industrial Relations, and Industrial Psychology. People Management and High Performance teams have become key functions and goals for manager at all levels in organizations. The Oxford Handbook brings together leading scholars from around the world - and from a range of disciplines - to provide an authoritative account of current tren...

Public organizations matter, now more than ever. Be it hospitals providing us healthcare, schools offering us education, police officers keeping our streets safe, museums safeguarding our cultural heritage, one can provide multiple examples of how public organizations impact our daily lives. But running public organizations is complex and expectations towards these organizations have never been greater — they need to be efficient and effective, provide high-quality and equitable services, ...

In the raging controversy over how to fix the nation’s underperforming schools, the voices of America’s best teachers are seldom heard. Now, in a provocative book about the future of teaching and learning, 12 of America’s most accomplished classroom educators join a leading advocate for a 21st-century teaching profession to bring expert classroom know-how and fresh policy ideas to the school reform debate. Together they identify trends that will shape the learning experie...

International Human Resource Development provides thought-provoking questions and stimulating answers to key issues in human resource development today, putting HRD in its strategic organizational context and examining in depth the process of learning from different perspectives.This third edition provides a thorough exploration of international human resource development, and has been completely updated and revised with a variety of case studies and contributions ...

Discover the latest insights in organization theory from a comprehensive and masterful volumeUnderstanding and Managing Public Organizations, 6th Edition provides readers with an authoritative reference for scholars, masters, and doctoral students in public management and public affairs programs in the United States and other nations.The 6th Edition of Understanding and Managing Public Organizations presents the latest research and insight...

Gatekeeping is one of the media’s central roles in public life: people rely on mediators to transform information about billions of events into a manageable number of media messages. This process determines not only which information is selected, but also what the content and nature of messages, such as news, will be. Gatekeeping Theory describes the powerful process through which events are covered by the mass media, explaining how and why certain information either passes throug...

Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication.Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane KatrinaExplores the key emerging areas of new technology and global crisis communicationProvides a starting point for develo...

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketingE...

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne