This book is for anyone who has to sell, whether self-employed or working for a small business, including those completely new to sales, those who’ve tried before and failed, and those who’d like to brush up their skills and learn a few new tricks.Find out in this book the secrets of successful salespeople, get an insight into the psychology of buying and selling, and pick up tips on how to write powerful sales materials. Work out your own unique sales persona and find a way to mak...

Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatic...

Dolls’ houses have a long history, stretching from ancient Egypt to sixteenth-century Bavaria to modern global mass–production. Today, fine collections of houses exist, for example across Britain and America, and of course are still to be found in many homes, both as toys for children and as works of art, to which many hours are devoted. In this book, Moi Ali sketches the fascinating history of the dolls’ house, and describes how to begin your own collection. From scale to style to type of...

This book is designed for sales managers who struggle within a corporate environment that doesn’t always support them or their development needs. Whether you are a sales executive, senior sales leader or a new, experienced or aspiring sales manager I’m confident you will find this book to be a valuable guide to consult whenever you are experiencing problems. Front line sales managers are facing unprecedented change. Managers are dealing with increased demands to do more with less and are s...

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need for everyday customer service situations--and includes simple, eff...

Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world.Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relatio...

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter F. Drucker (1909 - 2005), a famous American writer and management consultant.The book, Marketing for Beginners gives an exhaustive explanation about the key concept of marketing, its strategies, and defines the important terminologies, such as Brand Selection, Distribution Channels, Vendor Selection, Pricing, Sales Process, Customer Relationship Management (CRM),...

Trains are the cluggity-clugs that you see racing down the tracks. Do you know all there is to know about these wheelers? If not, turn the pages of this book and start learning! Picture books are highly effective at breaking down facts to make them appealing for young children. It is a great resource to use when introducing complex scenarios early in life. Order your copy today!

Sales genius is a team sport.As a B2B sales leader, you know that by Murphy’s Law, despite your team's best efforts, some deals will inevitably get stuck or key relationships will go sour. And too often, it's the most important ones—the last thing you need when millions of dollars are on the line."Dealstorming" is Tim Sanders’s term for a structured, scalable, repeatable process that can break through any sales deadlock. He calls it “a Swiss Army knife for ...

Featuring striking photographs and lively, insightful commentary and histories, The Best of Barbie is a full-color visual feast that novice and experienced collectors alike will treasure.Scattered throughout the book are trivia facts that test the reader's knowledge of America's favorite doll. Plus, accompanying each photo is a handy identification and value info bar - facts readers need at a glance.With complete descriptions, 300 magnificent color photos and more ...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to-Business Marketing, Mark Eardley and Charlie Stewart review the basic rules of B2B marketing. They o...

Scalextric, the ultimate boys' toy, arrived in toyshops in 1957.The first-ever electric slot-car system, with uncontrollable tinplate cars running on heavy rubber track, it brought the speed and glamour of motor racing to suburban living rooms. Classic marques of the day such as Aston Martin, Jaguar and Lotus featured in the early '60s scalextric sets, and over the years that followed all the classic Formula 1 battles were re-created in toy form, followed by sports...