“A welcome and timely addition to the subject of school design at a time of great change.”—Professor Alan Jones, President of the Royal Institute of British Architects“Comprehensive but also very practical approach.”—Andreas Schleicher, Director for the Directorate of Education and Skills in Paris, France“Any community building a new school should read this book.”—Michael B. Horn, Clayton Christensen Institute for Disruptive Innovation in Boston, USA“Builds a bridge...

Learn the techniques and applications of marketing communications in a European contextMarketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, an...

This book is a guide to the PTLLS Award (which has been replaced with the Award in Education and Training) and is a comprehensive introduction to teaching in a variety of settings. This includes further education, adult and community learning, work-based learning, the forces and offender learning and skills. It is easy to read with plenty of practical activities and examples throughout and the content is fully linked to the Teacher Training Standards.Please note: This book has since...

The building performance evaluation (BPE) framework emphasizes an evaluative stance throughout the six phases of the building delivery and life cycle: (1) strategic planning/needs analysis; (2) program review; (3) design review; (4) post-construction evaluation/review; (5) post-occupancy evaluation; and, (6) facilities management review/adaptive reuse. The lessons learned from positive and negative building performance are fed into future building delivery cycles. The case studies illustra...

Showing how worker productivity and stress levels are affected by factors such as lighting, ventilation, temperature, noise and layout, this book demonstrates how the technical aspects of human comfort do not always tally with users' perceptions and behaviour. With vivid examples and case studies to illustrate how space is a corporate resource rather than simply overhead, Vischer reveals how companies can improve their ability to make design decisions on how best to accommodate their emplo...

The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Througho...

How our school system is failing 21st-century kids and what needs to be done about it"I am amazed at how much the world has changed today from when I was a student. the problem is that schools have not changed as rapidly as the world we live in..."Just a generation ago, school was a simple affair: students learned from set texts, graduated and got a job. Now, when almost every child has access to vast networks of information through computers, phones and social media, there is no lo...

Does your staff deliver the highest quality service possible?Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts and strategies that will improve the delivery of hospitality services, and provides clear and si...

“This is a must-read for the nervous novice as well as the world-weary veteran. The book guides you through every aspect of exhibit making, from concept to completion. The say the devil is in the details, but so is the divine. This carefully crafted tome helps you to avoid the pitfalls in the process, so you can have fun creating something inspirational. It perfectly supports the dictum—if you don’t have fun making an exhibit, the visitor won’t have fun using it.”—Jeff Hoke,...

Fashion Design for Living explores the positive contribution that the contemporary fashion designer can make within society. The book seeks to reveal new ways of designing and making fashion garments and products that not only enhance and enrich our lives, but also are mindful of social and sustainable issues.This book sets out to question and challenge the dominant, conventional process of fashion design that as a practice has been under-researched. While the fashion desi...

This collection of essays is concerned with the experiences children have within the supervised worlds they inhabit, as well as with architecture and landscape architecture. International examples of innovative childcare practice are illustrated together with the design processes which informed their development. The emphasis here is on new and experimental childcare projects which set-out to reassert the rights of children to participate in a complex multi-faceted world, which is no longe...

Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and ...