The ultimate marketing strategy to help SMB companies break sales plateaus and beat the competition.Sooner or later, every SMB (small and medium-sized business) hits a sales plateau or runs into significant competition. Even after tapping into all the mainstream channels and executing the best practices, these SMBs can’t increase sales—their channels and budgets are maxed out. To meet today’s challenges, SMB chief executives and senior marketers need to re...

High-quality images have an amazing power of attraction. Just add some stunning photos and graphics to your website or app and watch your user engagement and conversion numbers climb. It can be tricky, but with this practical guide, you’ll master the many facets of delivering high performance images on the internet—without adversely affecting site performance.You’ll learn the nuts and bolts of color theory, image formats, storage and management, operations delivery, browser and app...

The ultimate marketing strategy to help SMB companies break sales plateaus and beat the competition. Sooner or later, every SMB (small and medium-sized business) hits a sales plateau or runs into significant competition. Even after tapping into all the mainstream channels and executing the best practices, these SMBs can’t increase sales—their channels and budgets are maxed out. To meet today’s challenges, SMB chief executives and senior marketers need to recalculate their budgets, rethink ...

Pricing is hard as it determines your market position, whether your customers buy from you and whether you can provide the level of service required by those customersLean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-...

THE BRIEFCASE BOOKS SERIESNow translated into nine languages! This reader-friendly, icon-rich series is must reading for all managers at every level.All managers, whether brand new to their positions or well established in the corporate hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and va...

The role of the Chief Marketing Officer has never been more complex—or more critical. As the marketing profession rapidly evolves, today’s CMOs and tomorrow’s marketing leaders are expected to balance visionary strategy with precise operational execution.The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on decades of experience leading marketing teams at startups and mu...

What does it take to become a top performer in todays competitive sales field? In Sales as a Science, author Allan Lobeck focuses on helping salespeople understand the sales process from both the customer and sales perspective. Based on twenty-five years of experience in worldwide sales, Lobeck communicates that selling commercially is a science, not an art; it is a long-term activity that requires both a plan and a pre-defined process. He presents a logical, documented, process-b...

The New and Definitive User’s Guide to Lean Six SigmaIf you’re a business manager, you already know that Lean Six Sigma is one of the most popular and powerful business tools in the world today. You also probably know that implementing the process can be more than a little challenging. This step-by-step guide shows you how to customize and apply the principles of Lean Six Sigma to your own organizational needs, giving you more options, strategies, and solutions tha...

A Practical Guide to Strategic Planning, Marketing Budgets, Digital Marketing, and Customer Relationships. A modern marketer's playbook to create value for your organization and its customersIn industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge - from budgeting techniques to marketing strategic planning to an introduct...

The power of corporate thought leadership, finally quantified through expansive rigorous empirical researchThe ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart reveals the findings of rigorious research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives—half CEOs, half CFOs, CSCOs, CTOs and CIOs—to ask about their...

You’re Looking for a Way to Make Considerable Profit online, But Don’t Know Where to Start?If you want to find out why the Amazon FBA is the platform for you! Then…Keep Reading!Making money online has never been easier and at the same time, more challenging. Hundreds of business platforms make it easy for anyone to start an online business. But the vast number of those businesses make it hard for an individual to stand out and make his business recogn...

Imagine a business where you could sell whatever you wanted without having to handle the product physically and being able to charge whatever price you wanted to charge on it. This is essentially what dropshipping amounts to. It is a wonderful business model; you're going to learn all about it inside and out in this chapter.There are some disadvantages as well that would be remiss of me not to remind you hof. I'll cover those as well since it is unrealistic for you to assume that e...