This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world’s best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial produc...

Who do you think you are kidding, Mr Hitler?What if, in the summer of 1940, Nazi Germany had invaded the United Kingdom? Nearly eighty years on, images of swastikas on Whitehall still resonate and horrify in the popular imagination.But what would that invasion look like, even if it were doomed to fail? What sacrifices would occupation mean for the people of Britain, and what might be the lasting cultural effects of collaboration?In this collection of stories, the au...

Recommended for viewing on a tablet.From one of our finest historians, a magisterial account of the most terrible event in history – World War II.The horror of World War II touched the lives of millions across the globe. Few could find the words to describe it, only that the carnage they experienced resembled ‘all hell let loose’.The eminent historian Max Hastings here encapsulates life through war for the ordinary people involved –soldiers, sailors and airmen; Brit...

#1 NEW YORK TIMES BESTSELLER • The author of The Devil in the White City and Dead Wake delivers an intimate chronicle of Winston Churchill and London during the Blitz—an inspiring portrait of courage and leadership in a time of unprecedented crisis“One of [Erik Larson’s] best books yet . . . perfectly timed for the moment.”—Time • “A bravura performance by one of America’s greatest storytellers.”—NPR

In 1942, Lieutenant-Commander Ian Fleming was personal assistant to the Director of Naval Intelligence - the dynamic figure behind James Bond's fictional chief, 'M'. Here, Fleming had a brilliant idea: why not set up a unit of authorised looters, men who would go in hard with the front-line troops and steal enemy intelligence?Known as '30 Assault Unit', they took part in the major campaigns of the Second World War, landing on the Normandy beaches and helping to liberate Paris. 30AU...

**One of WWII’s most daring Allied D-Day missions and the hunt for Hitler’s war criminals is brought to breathtaking life by award-winning, bestselling war reporter Damien Lewis.Award-winning, bestselling author Damien Lewis explores one of WWII’s most remarkable Special Forces missions during the Normany landings on D-Day—and the extraordinary hunt that followed to take down a cadre of fugitive SS and Gestapo war criminals.**On the night of June 13th, 1944, a twelve-man SA...

Six gentlemen, one goal: the destruction of Hitler's war machineIn the spring of 1939, a top-secret organization was founded in London: its purpose was to plot the destruction of Hitler's war machine through spectacular acts of sabotage.The guerrilla campaign that followed was every bit as extraordinary as the six men who directed it. One of them, Cecil Clarke, was a maverick engineer who had spent the 1930s inventing futuristic caravans. Now, his talents w...

The epic true story of the Battle of Dunkirk—now a major motion picture by Christopher Nolan, starring Kenneth Branagh, Tom Hardy, and Mark Rylance.New York Times Bestseller"This book, magnificently edited by Joshua Levine, is a great tribute to the extraordinary spirit of an army shattered in battle but determined not to surrender." —Peter Snow, author of When Britain Burned the Whit...

The real story of how Winston Churchill and the British mastered deception to defeat the Nazis - by conning the Kaiser, hoaxing Hitler and using brains to outwit brawn.By June 1940, most of Europe had fallen to the Nazis and Britain stood alone. So, with Winston Churchill in charge the British bluffed their way out of trouble, drawing on the trickery which had helped them win the First World War. They broadcast outrageous British propaganda on pretend German radio stations, broke G...

As a 19-year old Black Watch conscript Tom Renouf's war began with some of the most vicious fighting of the conflict - against Himmler's fanatical 'Hitler Youth' SS Division. It ended with the capture of Himmler himself and Tom taking a trophy he still treasures - the Gestapo commander's watch.Seriously wounded and later decorated with a Military Medal for gallantry, Tom Renouf witnessed the death and maiming of countless of his teenage comrades and saw the survivors transformed in...

"James is the sort of person they write legends about. A participant in the mass escape that was the basis for the movie The Great Escape." — AudioFileFrom the moment he was shot down to the final whistle, Jimmy James' one aim as a POW of the Germans was to escape. Moonless Night describes his experiences and those of his fellow prisoners in the most gripping and thrilling manner. The author made more than twelve escape attempts including ...

Dutch SS accounts are very rare, particularly ones such as this, covering recruitment, training, and front-line service first with 5th SS Panzer Division 'Wiking', then later with SS Regiment Besslein. He not only informs and illustrates the general politics of the time, but also explains how Dutch views of the Third Reich changed so radically, discusses the founding of the Waffen-SS, the recruitment of Dutch volunteers into it and why so many non-German Europeans volunteered to fight and ...