How do I write a syllabus? What kind of tone should it set? Isn't there a template I can just use? These are some of the questions many professors—especially if you're NEW—want answered. You just want the specifics, minus the jargon. A syllabus that captivates students and gets them excited about the course you teach.The problem is, students think our course syllabus is like a contract. And who can blame them for thinking that way, with its hefty requirements, policies, ob...

It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens.In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own web site, application, or other product. (As he said in Don't Make Me Thin...

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of examples and screenshots from some of the world’s most successful onl...

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

Tap into the power of graphic organizers for classroom successVeteran educator and NCTE trainer Katherine McKnight shows how students can use graphic organizers as an important tool to organize new information. Providing a visual representation that uses symbols to express ideas, concepts, and convey meaning, graphic organizers help to depict relationships between facts, terms, and ideas. The author demonstrates how graphic organizers have proven to be a powerful t...

One of the biggest myths in online teaching is that it is easier and less time-consuming than teaching face-to-face. Many institutions, in fact, assign online teachers a heavier work load because "Hey, they're only teaching online." The truth is that teaching online takes more time and effort than face-to-face teaching because as a teacher you have to work harder to engage and support your students.This book contains 50 tips to help you be successful in online teaching, from choosi...

Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and exp...

Everyone thinks they know everything about training. Right? We've all gone to school, been trained on the job, and maybe endured the occasional corporate seminar. But if you're a professional in this field, you know that's familiarity, not expertise. Instructional design and implementation are not as easy as they look. You know there's an art to enabling people to truly change their behavior, moving themselves and their organizations toward the right future.That's what inspired The...

100 ready-to-use graphic organizers that help elementary students learnGraphic organizers are a powerful metacognitive teaching and learning tool and this book features 100 graphic organizers for teachers in grades K-5—double the number of any other book on the market. These graphic organizers can be used as before learning, during learning, or after learning activities, and support students' learning in the major content areas: English language arts, science, soci...

Good solid advice and great strategies in preparing for and passing the Autodesk Inventor Certified Professional exam, getting interviews and landing the Autodesk Inventor Certified Professional job. If you have prepared for the Autodesk Inventor Certified Professional exam - now is the moment to get this book and prepare for passing the exam and how to find and land a Autodesk Inventor Certified Professional job, There is absolutely nothing that isn't thoroughly covered in the book. It is...

Of the 21st century skills vital for success in education and the workplace, "the 4Cs"-critical thinking, communication, collaboration, and creativity—have been highlighted as crucial competencies.This book shows how teachers can more purposefully integrate technology into instruction to facilitate the practice and mastery of each of the 4Cs along with other learning objectives. It’s packed with practical and engaging strategies that will transform the way students experience learn...

Update the visual design of your course in pedagogically sound waysVisual Design for Online Learning spotlights the role that visual elements play in the online learning environment. Written for both new and experienced instructors, the book guides you in adding pedagogically relevant visual design elements that contribute to effective learning practices. The text builds upon three conceptual frameworks: active learning, multiple intelligences, and univers...