The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume.This set, comprising six volumes of contributions of Donald Lehmann, covers a...

Become a confident leader and use data, experience, and intuition to drive your decisionsAgile decision making is imperative as you lead in a data-driven world. Amid streams of data and countless meetings, we make hasty decisions, slow decisions, and often no decisions. Uniquely bridging theory and practice, Decisions Over Decimals breaks this pattern by uniting data intelligence with human judgment to get to action — a sharp approach the authors refer to ...

Agile decision making is imperative as you lead in a data-driven world. Amid streams of data and countless meetings, we make hasty decisions, slow decisions, and often no decisions. Uniquely bridging theory and practice, Decision over Decimals breaks this pattern by uniting data intelligence with human judgment to get to action—a sharp approach the authors refer to as Quantitative Intuition (QI). QI raises the power of thinking beyond big data without neglecting it and chasing the...

Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking...

Research methods are such phenomena that every researcher wishes to learn. It has been observed that researchers find it difficult to conduct an in-depth analysis in their areas of specialization without a sound knowledge of the scientific process of conducting research. Researchers may consult many books and articles but their inherent inquisitiveness will remain unfulfilled if they lack patience in devoting time to understand research methods. They must remember that little knowledge is ...

The groundbreaking follow-up to the international bestsellera hands-on guide to putting McKinsey techniques to work in your organizationMcKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international bestseller The McKinsey Way, Ethan Rasiel brings readers a powerful new guide to putting McKinsey concepts...

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighte...

Scale Development: Theory and Applications, by Robert F. DeVellis and new co-author Carolyn T. Thorpe, demystifies measurement by emphasizing a logical rather than strictly mathematical understanding of concepts. The Fifth Edition includes a new chapter that lays out the key concepts that distinguish indices from scales, contrasts various types of indices, suggests approaches for developing them, reviews validity and reliability issues, and discusses in br...

What are the secrets to making a company enduringly valuable?7 Powers breaks fresh ground by constructing a comprehensive strategy toolset that is easy for you to learn, communicate and quickly apply.Drawing on his decades of experience as a business strategy advisor, active equity investor and Stanford University teacher, Hamilton Helmer develops from first principles a practical theory of Strategy rooted in the notion of Power, those con...

Mind Code describes how we know the world we live in and how language and semantics shape this knowledge by influencing the way we think, feel, and behave — how we relate to that world and to others. Mind Code puts life as we know it into a coherent, systematic perspective that explains functional relations and processes across biological organisms, natural language, brains, and the physical world.  The concept of a mind code comes from deciphering and understanding the key to the natural ...

When Fortune Magazine estimated that 70% of all strategies fail, it also noted that most of these strategies were basically sound, but could not be executed. The central premise of Strategic Project Management Made Simple is that most projects and strategies never get off the ground because of adhoc, haphazard, and obsolete methods used to turn their ideas into coherent and actionable plans. Strategic Project Management Made Simple is the first book to couple a step-by-step process with an...

All you need to execute a project perfectlyA new edition of the classic project management book is here, revised and updated with even more guidelines and real-world examples. This expanded fifth edition provides an applications-oriented understanding of the issues you must confront and important tips for passing the Project Management Professional exam.The standard guidebook in the Project Management field for over 20 years Project Planning Scheduling ...