What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start?Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and establi...

Salon Style is a collection of writers, poets, and artists with unique voices and incredible vision in diverse genres such as Gothic/Horror, Sci-Fi, Women’s Lit, and Americana. Salon Style features stories by emerging writers M.P. Diederich, Dan Ress, Casey Ellis (Startling Sci-Fi: New Tales of the Beyond), Jack Bates, Lucy Black, and established writers John Rodzvilla, John Vicary, Stefanie Freele, and P.J. Schaefer (Behind the Yellow Wallpaper: New Tales of Madness

“The Yellow Wallpaper” by Charlotte Perkins Gilman is a feminist classic, a haunting critique of the isolation treatment for female hysteria wrapped up in a superb psychological horror story. Over a century later women are still battling gender bias in the treatment of mental illness. Here are 15 stories of very different women who have in common the fact that they are fighting for control of their worlds and of their minds. Traci Orsi's "Waiting for Jordan" finds Julia hallucinating at ho...

Emerging as the dark side of Romanticism, horror is one of literature’s oldest genres. Its history is so diverse it’s sometimes difficult to define. Are moody stories about ghosts and vampires related to gory tales of beasts and zombies? And what about the more realistic terrors of murderous rogues and diabolical doctors? The emotion of fear unifies the 14 stories in First Came Fear: New Tales of Horror. But fear is legion in its varieties. The authors skillfully navigate terror o...

In the five years since the first edition of this book published, there has been an accelerated rise in the number and influence of COO roles in the legal sphere. No longer the preserve of the largest national and international firms, mid-tier firms and even New Law and alternative legal service providers are considering a COO as a potential – perhaps even essential – component of law firm management, to achieve increased efficiency, productivity, and meet the demands of a highly competiti...

Schaefer and Poffenbarger assess whether the BRICS nations (Brazil, Russia, India, China, and South Africa) are attempting to balance US power and analyze the United States' responses to the creation of this IGO through a mix of theoretical and policy-focused approaches.

Play therapy and family therapy both are well established therapeutic paradigms. Often, however, play therapists have minimal contact with the nuclear family of which their child patient is a member. Similarly, family therapists frequently view young children as disruptive and exclude them from family sessions. By combining both play and family treatment modalities as this unique book Family Play Therapy suggests, all family members can participate in a therapeutic process which, in its in...

Including a foreword by a woman who once dated him, the perverse, violent stories, poetry, and fantastic scribblings of a man convicted in 1972 of murdering two women chart the killer's extreme pathology.

Class Marking in Emai examines the retention, reduction, and transformation of inflectional resources pertaining to noun class in Emai, an Edoid language of south-central Nigeria. Ronald P. Schaefer and Francis O. Egbokhare demonstrate that in contrast to its Bantu relations, Emai retains form class prefixes on a relatively small group of nouns that distribute across eleven declension sets. Prefix addition rather than prefix alternation arises when ideophonic adverbials become syntacticall...

An increasing number of people have food allergies or require special diets, and they are dining out more often. As a food service professional, how do you accommodate the needs of these customers? Serving People with Food Allergies: Kitchen Management and Menu Creation brings together a vast store of knowledge and practical advice for people working in the food service industry.This handy reference contains tools for cooks, managers, and chefs to help them create ...

Shows that the Black press has a tradition of challenging Confederate monuments, flags, and other memorials spanning all the way back to Reconstruction.Although controversies around Confederate monuments, flags, and other memorials are often claimed to be a recent development, this book turns to the Black press to shed light on a tradition of critical reactions to Confederate commemoration going back over 150 years. Already during the first years of Reconstruction,...