This title explores the issue of innovation engineering, a feature that is essential to the continuation of growth and development in the commercial world. Discussion is divided into three parts: Part I covers the historical basis of innovation, noting that diversity rests upon a duality between concepts in theory and applications put into practice, as well as discussing how innovation has resulted from the interaction of numerous factors, be they societal, human, managerial, organization ...

Pertinent to modern industry, administration, finance and society, the most pressing issue for firms today is how to reapproach the way we think and work in business.With topics ranging from improving productivity and coaxing economic growth after periods of market inactivity, Complex Decision-Making in Economy and Finance offers pragmatic solutions for dealing with the critical levels of disorder and chaos that have developed throughout the modern age.This book examines ho...

This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights and selling and distributing products and services. It also shows how to develop formatted business plans which will...

Whilst innovation remains of course an approach, a process, and is still often even reduced to a set of results, it essentially reflects a way of thinking evolution. Time is up for varying the thinking methods according to capacities and learned and available competencies with a view to change… the thinking level. No domain and no sector is immune to this transformation in todays’ world Having clarified our ideas through this book, we remain ever more convinced that the leveled maturity ap...

Faced with ever-increasing complexity on a daily basis, the decision-makers of today are struggling to find the appropriate models, methods and tools to face the issues arising in complex systems across all levels of global operations.Having, in the past, resorted to outdated approaches which limit problem-solving to linear world views, we must now capitalize on complexities in order to succeed and progress in our society.This book provides a guide to harnessing the wealth ...

This book focuses on the emergence of the "science of sustainability" and the key concepts in making sustainability operational in an organization.The authors discuss the methods, techniques and tools needed to manage the impact of sustainability and how these can be reformulated into business models and solutions for new growth and applications. They then move onto the reformulation of future thinking processes before ending by looking towards an approach for the measurement of su...

Growth is a dominant economic driver accounting for the wealth of nations and organizations alike. However, in the face of environmental pressures, widespread social and economic imbalance, and the reigning climate of uncertainty we are experiencing today, there is now a need for a viable interpretation of what growth really means. In this book, the author redefines the limits to economic growth and tackles the issues involved in three parts, in order to study a variety of international is...

This book aims to extract the "molecular genes" leading to craziness! Geniuses are the ones who are "crazy enough to think they can change the world" and boldly go where no one has gone before. Where no past habit and usage are available, there is no proof of viability, as nobody has done it yet, or even imagined it, and no roadmap for guidance or market study has come up with it.The authors call upon Leonardo Da Vinci, the Renaissance genius, who as strange as it seems, shared man...

This book discusses the key concepts of the technologies that underpin the drive towards sustainability in today’s complex world. The authors propose an integrated view of the frontiers facing any organization nowadays – whether an enterprise, an administration or any human collective construction – that operates with a goal, a mission or an objective.While a unified approach still seems unachievable, the authors have nevertheless tackled the amalgamation of the underpinning elemen...

The expression: "We did not see it coming!" has often been heard in recent years from decision makers at the highest levels of responsibility in the private and public sectors. Yet there were actually early (warning) signals, but they were often ignored or not used due to a lack of appropriate methodology. To avoid such blind spots, this book provides answers to the question "how to anticipate".The concept of a "weak signal" is at the heart of the proposed methods. After presenting...

In a global market economy, a viable business cannot be locked into a single form or function anymore. Rather, success is contingent upon a self-renewing capacity to spontaneously create structures, functions, and processes responsive to a fluctuating business landscape. Now in its third edition, Systems Thinking synthesizes systems theory and interactive design, providing an operational methodology for defining problems and designing solutions in an environment increasingly chara...

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit...