In their 30-year business experience the authors faced a continuous need to develop people. They found that managers and training professionals encountered difficulties in efforts to critically examine performance improvement opportunities and in exploring the ingredients of individual performance.Traditional approaches such as skills training, even when based on the findings of job analyses and job knowledge surveys, often failed to significantly affect individual performance. Fac...

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking o...

The Good Life and the Greater Good in a Global Context offers a timely contribution to the debates about the good life that surround us every day in the media, politics, the humanities, and social sciences. The authors’ examine the relationship between the good life and the greater good as represented across different genres, media, cultures, and disciplines. This enables them to develop a framework of values that transcends the overly rational and individualistic model of the good life ad...

You have no financial or medical concerns and you get to be Head of State one day, but you got to hand over your kids to their grandparents when they are one year old. How would you like to live in such a paradise, son?Decades after his godfather told him this bizarre story, the author--a businessman and professor of management with no interest whatsoever in metaphysics--felt he could no longer keep to himself such visions of future heaven or hell. To write and publish a book is an...

Many men dream of living out their James Bond fantasy, the screen version: exotic travel, adventure, hot women, and icy martinis shaken not stirred. Reality proves different as an innocent quest for a simpler, more spiritual life turns into a nightmare as two seekers, ordinary Americans, stumble across the path of the covert operations of two world powers and become unwilling spies. The story takes the reader initially through a womans journal from the most complex concepts regarding the m...

Many men dream of living out their James Bond fantasy, the screen version: exotic travel, adventure, hot women, and icy martinis shaken not stirred. Reality proves different as an innocent quest for a simpler, more spiritual life turns into a nightmare as two seekers, ordinary Americans, stumble across the path of the covert operations of two world powers and become unwilling spies.The story takes the reader through the nether world of the shadow government, all governments in fact...

Soulsmiths, Mystery Spot, Reiki, Timeline, Huna, Neuro-linguistic Programming?With humankind anxiously standing on the threshold of a new millennium, the quest we see before us is for the path to a more soulful life. This book narrates an adventure from California and New Mexico to Bangkok in pursuit of the elusive spiritual secret to life.Disappointed by the lack of direction plaguing our times, a group of Western knowledge seekers attend a cultural event in Bangkok conduc...

We are all familiar with the glass ceiling blocking womens access to top corporate positions. But there is another largely unknown glass ceiling that blocks both womens and mens efforts to achieve optimum results. It is made up of invisible factors such as expectations, beliefs and the energy needed to carry out ones plans and decisions. By now, even kids know the habits of highly effective people, but what about their secret habits?This book is the result of research conducted fol...

One of the problems which has been definitely set for psychologists to solve during the twentieth century is the cause of the almost universal desire for alcohol. It is a curious fact that in the thousands and hundreds of thousands of books, articles and writings of every description relating to the many phases of the alcohol problem, this simple and fundamental question - why do men desire alcohol? - has until recently never been carefully considered at all and even now has not been answe...

This volume presents studies on pronouns in embedded contexts, and offers fundamental insights into this central area of research. Much of the recent research on pronouns has shown that embedded environments, such as clausal complements of attitude predicates, provide a window into the nature of pronouns. Pronouns in such environments not only exhibit familiar distinctions such as that between bound and referential pronouns; if they refer to the attitude holder, they also participate in a ...

The history of mankind for thousands of years has been a history of incessant warfare and the new economic and industrial conditions which have made war irrational are not more than about one hundred years old, while the human brain is practically the same old brain of our fathers and forefathers, deeply stamped with ancestral traits and primitive instincts, which cannot thus suddenly be outgrown. It is society which has suddenly changed, not the units of society.Ever since the war ...

The author, George “Pat” Patrick, and his brother Jimmy served on the USS Tawakoni ATF-114—an ocean fleet tug that was part of the task force and minesweeping operations during the Koran War. This is their historical account of the men and ships that fought in the Forgotten War, in honor of the many who gave their lives on the sea of purple hearts!