Winner, 2025 Midwest Modern Language Association Book AwardWinner, 2025 South Atlantic Modern Language Association Book AwardFinalist, 2025 Barnard Hewitt Award for Outstanding Research in Theatre History, given by American Society for Theatre ResearchWinner, 2025 Lilla A. Heston Award for Outstanding Scholarship in Interpretation and Performance Studies, given by...

Empower students to feel capable and confident as they prepare to enter the dynamic world of sport marketing.Sport Marketing, Sixth Edition, is the leading resource for undergraduate and graduate students, offering the foundational knowledge essential for success in the field of sport marketing. This introductory text features an authoritative authorship team of academic scholars and professionals. The sixth edition features update...

Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage—balanced between theoretical and practical—to provide an understandin...

A bold and contemporary discourse of the intersection of disability studies and queer studies.Crip Theory attends to the contemporary cultures of disability and queerness that are coming out all over. Both disability studies and queer theory are centrally concerned with how bodies, pleasures, and identities are represented as "normal" or as abject, but Crip Theory is the first book to analyze thoroughly the ways in which these interdisciplinary fie...

**#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.**In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial en...

Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers these questions using a single concept: common knowledge.Game theory shows that in order to coordinate its actions, a group of people must form "common knowledge." Each person wants to p...

A fascinating look at ESPN and its success as a brandESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginn...

A how to guide to avoiding the mistakes ineffective financial advisors most often makeBased on a 15-year consulting program that author Steve Moore has led for financial advisors, Ineffective Habits of Financial Advisors (and the Disciplines to Break Them): A Framework for Avoiding the Mistakes Everyone Else Makes details proven techniques which allow advisors to transform their business into an elite practice: business analysis, strategic vision, exceptio...

In this provocative examination of the fall of the profession of social work from its original mission to aid and serve the underprivileged, Harry Specht and Mark Courtney show how America's excessive trust in individualistic solutions to social problems have led to the abandonment of the poor in this country.A large proportion of all certified social workers today have left the social services to enter private practice, thereby turning to the middle class -- those who can afford p...

How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.“[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.”—The Wall Street Journal“Packed with examples, from the ni...

Grounded theory is an open-ended approach to research that can be adapted to many uses. This article shows how adaptable grounded theory is and was meant to be. Originating in the Chicago school of Sociology about 100 years ago, GT does not have to be about technicalities, but researchers can use it as an adaptable and open-ended approach to developing understandings of human situations.When researchers view GT this way, the goal is to listen, hear, and understand what others are s...

A guide to help managers prepare for whatever comes over the netIn tennis, the player with the fewest unforced errors usually wins. The same is true in business- all too often, the mistakes that sabotage a career are completely avoidable, if you can anticipate them early enough.Bestselling management writer Jeffrey Krames adopts the metaphor of tennis to show how to spot and sidestep the types of faults that do the most damage. He shows how businesspeople c...