How can you market to someone if you don’t know how they feel?Feel Something is about the importance of empathy in marketing. The book highlights why empathy is a vital part of strategy and offers clear tactics to implement Empathy Marketing throughout the entire buyer journey.In this book, you'll learn about the history of empathy and how it relates to each phase of the buyer journey. You'll read stories from incredible business leaders such as...Dan...

How can you market to someone if you don't know how they feel?Feel Something is about the importance of empathy in marketing. The book highlights why empathy is a vital part of strategy and offers clear tactics to implement Empathy Marketing throughout the entire buyer journey.In this book, you'll learn about the history of empathy and how it relates to each phase of the buyer journey. You'll read stories from incredible business leaders such as...Dan...

In this issue of Neurosurgery Clinics, guest editors Drs. Shelly D. Timmons and Patrick J. Belton bring their considerable expertise to the topic of Decompressive Craniectomy. Top experts address anatomical and physiological principles; indications and timing in traumatic brain injury; indications and timing in ischemic infarction and other disorders; surgical techniques and complication avoidance; intraoperative management; and more. - Contains 15 relevant, practice-oriented topics includ...

Discover a wealth of business etiquette in this invaluable resource book that helps prevent bad behavior in the workplace.What are the rules for business etiquette today? Is it acceptable to text your boss at home? What is the polite way to ask a colleague to take a distracting conversation behind closed doors? What about the use of smartphones in meetings?In today’s workplace, manners matter more than ever. With an increasing amount of open-plan workplaces...

The first of its kind, Neck and Arm Pain Syndromes is a comprehensive evidence- and clinical-based book, covering research-based diagnosis, prognosis and management of neuromusculoskeletal pathologies and dysfunctions of the upper quadrant, including joint, muscle, myofascial and neural tissue approaches. It uniquely addresses the expanding role of the various health care professions which require increased knowledge and skills in screening for contra-indications and recognizing the need f...

Management25 Strategies to Manage Teams, Lead Effectively, and Build Trust In Your TeamsTeam management is not as easy as it may seem, but it could easily become. Some people say that you are either born as a leader or as a follower, but we say that anyone can be a great leader and learn how to successfully manage the entire team of people easily, within learning only 25 strategies of team management. Management: 25 Strategies to Manage Teams, Lead Effectively and Build...

Plum and Posner's Diagnosis and Treatment of Stupor and Coma, 5th edition, is a major update of the classic work on diagnosing the cause of coma, with the addition of completely new sections on treatment of comatose patients, by Dr. Jan Claassen, the Director of the Neuro-ICU at Columbia New York Presbyterian Hospital. The first chapter of the book provides an up-to-date review on the brain mechanisms that maintain a conscious state in humans, and how lesions that damage these mec...

*An action-oriented guide to help anyone find their calling and achieve their goals, inspired by the author's popular blog post with the same titleThe Career Manifesto* presents an inspiring and refreshingly simple approach to finding your passion and purpose and then jumpstarting a dream career to achieve those, by asking three essential questions:- What do you want your impact to be?- What are the potential pathways that move you towards your purpo...

Take a glimpse into the mind of the modern consumerA decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have wi...

SHARPEN YOUR CRITICAL THINKING SKILLS AND PREPARE FOR REAL-WORLD PRACTICE WITH CLINICAL CASESNew in the authoritative Case Files series, Physical Therapy Case Files: Acute Care gives you case studies that illustrate critical concepts you need to build and enhance your skills in physical therapy. Each case includes a discussion of the health condition, examination, evaluation, diagnosis, plan of care andinterventions, evidence-based practice recommendations, andreferences...

Delirium, stupor and coma are common clinical states that confront clinicians in almost every medical specialty. With appropriate diagnosis and treatment, coma can often be treated successfully. Conversely, delay in diagnosis and treatment may be lethal. This monograph provides an update on the clinical approach that was laid out in the previous 3 editions. It describes an approach for the physician at the bedside to diagnose and treat alterations of consciousness, based on pathophysiologi...

Articles include: Definition and Principles, Evidence-Based Orthopaedics: Is it possible? Conflict of Interest and Orthopaedic Publications, SPRINT Trial, Clavicle fractures, Intracapsular femur neck fractures, SPORT trial: Spinal stenosis, Cervical spondylotic myelopathy – anterior vs posterior approaches, Total disc replacement vs Fusion, Flexible constructs for spinal fusion, DVT prophylaxis in adult reconstruction, Hip resurfacing – what is the evidence, Graft selection/type in ACL sur...