Moe is a huge cultural phenomenon and one of the driving forces behind the enormous success of Japanese anime and manga—not just in Japan but now throughout the world.In Japan, avid fans of manga comics, anime films and videogames use the term Moe to refer to the strong sense of emotional attachment they feel for their favorite characters. These fans have a powerful desire to protect and nurture the youthful, beautiful and innocent characters they adore—like Sagisa...

‘A curious-minded and subtle intervention in the politics of the countryside’ Sunday Times'Galbraith spent three years investigating the truth about rural Britain and how we treat it. Uncommon Ground is the brilliant result' Daily Telegraph'Very funny. Acutely observed. An attempt to look beyond the usual clichés of country life' Observer“B...

From computer games to figurines and maid cafes, men called “otaku” develop intense fan relationships with “cute girl” characters from manga, anime, and related media and material in contemporary Japan. While much of the Japanese public considers the forms of character love associated with “otaku” to be weird and perverse, the Japanese government has endeavored to incorporate “otaku” culture into its branding of “Cool Japan.” In Otaku and the Struggle for Imagination in Japan, Pat...

‘A curious-minded and subtle intervention in the politics of the countryside’ Sunday Times'Galbraith spent three years investigating the truth about rural Britain and how we treat it. Uncommon Ground is the brilliant result' Daily Telegraph'Very funny. Acutely observed. An attempt to look beyond the usual clichés of country life' Observer“B...

This edited volume expands on what Aoyagi Hiroshi intended in the first decade of the new millennium to establish as a subfield of symbolic anthropology called “idology.” It brings together case studies of popular idolatry in Japan, but goes further to provide a transcultural perspective to guide anthropological investigations in different places and times. In proposing an integrated paradigm for the growing body of literature on idols, the volume redirects recurrent questions to more fund...

Since its formation as a girl group in 2005, AKB48 has become a phenomenal success and institution in Japan. Having originally recruited fans with photocopied fliers and daily performances in the Akihabara area of Tokyo, AKB48 now saturates Japan. Its members--nearly 800 of them, including five sister groups and four so-called "rival groups" across Japan, as well as six sister groups in other Asian cities--appear in print, broadcast, online, and social media; in advertisements and on produ...

Media technologies for play have become major industries in Japan and South Korea. Even in North Korea, citizens bypass the state to enjoy popular culture. At the same time, corporations and governments encourage people to produce economic values through play.The first comparative study of media technologies in Japan and the two Koreas, this book illuminates the peculiar geopolitical relations between the three countries through their development and use of digital technologies. Dr...

With the spread of manga (Japanese comics) and anime (Japanese cartoons) around the world, many have adopted the Japanese term 'otaku' to identify fans of such media. The connection to manga and anime may seem straightforward, but, when taken for granted, often serves to obscure the debates within and around media fandom in Japan since the term 'otaku' appeared in the niche publication Manga Burikko in 1983.Debating Otaku in Contemporary Japan disrupts the naturalization a...

Comics and cartoons from Japan, or manga and anime, are an increasingly common feature of visual and popular culture around the world. While it is often observed that these media forms appeal to broad and diverse demographics, including many adults, eroticism continues to unsettle critics and has even triggered legal action in some jurisdictions. It is more urgent than ever to engage in productive discussion, which begins with being informed about content that is still scarcely understood ...

Published in co-operation with Shooting Times, this is a collection of the best writing by their most popular columnist Alasdair Mitchell, who is featured each week in his 'Sharpshooter' column. Covering all aspects of the countryside from field sports to conservation, nature and wildlife this book will appeal to everyone with an interest in rural life and to the many thousands of readers who have followed his contributions over the last 20 years.

A joyous celebration of Britain’s rich bird lifeIn Birdland, journalist and lifelong birder Jon Gower explores our intimate connection with the bird life around us. From the symphonic song of the wren to the clack of a puffin’s beak and from epic migrations to sunset murmurations, birds are commonplace miracles. No wonder they have inspired our artists, writers and songwriters. Whether rare or abundant, Jon Gower visits some of the best places in Britain to watch birds, se...

‘A feast for mind and soul, a treasure trove of insights into the enigmatic and enchanting world of the birds we share our lives with but barely notice. I have learnt so much. Every page is a thrill. Bird School has opened my eyes' Isabella Tree, author of WildingStep into the hide for a glorious new encounter with the British wildClose to Adam Nicolson’s home in Sussex, there is a forgotten field overrun by bracken and th...