How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical r...

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.And yet the advertisin...

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits. And yet the advertising busin...

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical r...

Why do we need research to ensure that artificial intelligence remains safe and beneficial? What are the benefits and risks of artificial intelligence?Today only, get this audio bestseller for a special price.From SIRI to self-driving cars, artificial intelligence (AI) is progressing rapidly. While science fiction often portrays AI as robots with human-like characteristics, AI can encompass anything from Google’s search algorithms to IBM’s Watson to autonomous weapons....

Invite children to embark on another adventure to discover more about God and His incredible creation. Based on Louie Giglio's popular messages about science and the Bible,?How Great Is Our God?shows kids the awe-inspiring connection between the natural world and the God who created it.The bestselling children's devotional?Indescribable: 100 Devotions for Kids About God and Science?resonated with more than 500,000 kids, parents, and teachers. Now ...

“This book showcases the journey of remarkable women who dared to create an inclusive STEM ecosystem in India. It also highlights the need for a robust strategy to address the root causes of and solutions for gender imbalance in STEM, including the unconscious biases that women in science face.”Kanta Singh, Deputy Representative, UN WomenThis book celebrates gender, leadership, and sustainable development in the fields of STEAM.It seeks to make women in the fields o...

Invite children to embark on another adventure to discover more about God and His incredible creation. Based on Louie Giglio's popular messages about science and the Bible,?How Great Is Our God?shows kids the awe-inspiring connection between the natural world and the God who created it.The bestselling children's devotional?Indescribable: 100 Devotions for Kids About God and Science?resonated with more than 500,000 kids, parents, and teachers. Now ...

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential listen for anyone who wants to learn.By observing a typical day of decision-making, from t...

You obtained a manual how to create a simplified marketing plan for your project. It is primarily intended for online marketing. This document is a simple notebook: Update it, edit it and write down your notes, analysis results and ideas into it. Everything presented here contains examples. Should you have any questions, contact me.Since I keep posting articles on this topic on my blog CutSEO.com, I am going to continue updating this publication. If you are subscribed for my newsle...

The popularity of Pinterest has taken off, many WordPress theme designs are now becoming more image focused. This means it’s now possible to find themes that actually encourage people to view your images more often. Many of these themes feature a graphic above the content snippet. You have the ability to entice visitors to individual pages based on the images you have.You can incorporate Pinterest into your WordPress site and automate some of your social networking tasks. This allo...

Most financial advisors understand the basics of investment advising and retirement planning. But what many independent investment advisors fail to understand is just how all that education and expertise can go to waste unless the practical aspects of advising are supported by effective marketing. It’s pretty simple: You need clients to grow your business and be successful!In Investment Advisor Marketing, longtime business partners Scott Hanson and Pat McClain provide an A-Z market...