The forces of uncertainty, globalization, the networked enterprise, Web 2.0, privacy, "big data," and shifting demographics have dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the organization’s survival. Corporate Communication: Transformation of Strategy and Practice examines, analyzes, and illustrates the practice of corporate communication as it changes in response to increasing global...

The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors’ 2010 book, Corporate Communication: Strategic Adaptation fo...

Business Environment can use as a manual for how to develop and analysis of business in a complex, critical, dynamic and progressive competitive environment. It is ideal for self- study and context includes the analysis of business and its components.This book is specially designed for those who are the students of Business, MBA, PGDM & Executives. IT management, businessmen, entrepreneurs, consultants, small business owners, clients, customers, professionals, operating managers, m...

Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital—the unique skills and sensibilities that they have cultivated as women—to create enviable successes.Drawing on four decades of award-winning research, Feminine Capital reveals how women are harnessing different approaches to doing business. Barbara Orser and Cath...

Strategic Corporate Social Responsibility: Sustainable Value Creation (Sixth Edition) redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a corporation is to create value, broadly defined. The primary challenge for managers today is to balance the competing interests of the firm’s stakeholders’ underst...

Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected.Reputation Management provides advice on how to define and value your organization's reputation and tech...

How the obsession with quantifying human performance threatens business, medicine, education, government—and the quality of our livesToday, organizations of all kinds are ruled by the belief that the path to success is quantifying human performance, publicizing the results, and dividing up the rewards based on the numbers. But in our zeal to instill the evaluation process with scientific rigor, we've gone from measuring performance to fixating on measuring itself—a...

“An insightful guide to the forces shaping our economy” that explores the far-ranging implications of the shift to crowd-based capitalism—with case studies on Uber, Airbnb, and others (Hal Varian, Chief Economist at Google)Sharing isn’t new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club—these are not revolutionary concepts. What is new, in the “sharing economy,” is that you are not helping a fr...

Non-profits are big business. According to a recent Johns Hopkins report, third-sector institutions in Belgium, the Czech Republic, Japan, the U.S. and Canada have been growing at an average rate that is twice the growth rate of their GDPs. Canada is home to the second largest non-profit workforce in the world, employing 2 million paid staff and contributing $112 billion to our economy each year. We are also recognized worldwide as an important generator of ideas and agent of social change...

Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communicationPlaces organizations and organizational communication within a broader social, economic, and cultural contextApplies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contextsOffers a level of sophis...

BEST SELLERThis BEST SELLIING book provides a comprehensive guide to effective governance for board members and their senior executives. The author offers a new framework for understanding boards and proposes practices that boards can use to fulfill their stewardship responsibilities, strengthen board performance and improve organizational effectiveness. The book discusses the basics of governance - what it is and why it matters; essential duties and liabilities of the board and it...

This is the seventh edition of International Management Behavior, an established text for students and executives developing the knowledge, perspective and skills required for leading and managing people in global business.This guide provides a comprehensive overview of international management, structured around the core challenges and opportunities faced by global managers. This encompasses: the role of the global manager, working on an individual and or...