Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics.With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each funct...

Have you ever been part of a great team? Chances are that at some point you were part of a sports team, a social group, a work group, or a volunteer committee where the group performed incredibly well and, even under difficult circumstances or significant challenges, still prevailed.Take a moment to reflect on that experience. What do you feel? If you are like most people there is a sense of pride in what that team achieved, as well as fond memories of the relationship you had with...

The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professorsFor years, the Portable MBA series has tracked the core curricula of leading business schools to teach you the fundamentals you need to know about business-without the extreme costs of earning an MBA degree. The Portable MBA in Finance and Accounting covers all the core methods and techniques you would learn in business school, using real-life...

Going far beyond previous empirical work, John Kotter and James Heskett provide the first comprehensive critical analysis of how the "culture" of a corporation powerfully influences its economic performance, for better or for worse. Through painstaking research at such firms as Hewlett-Packard, Xerox, ICI, Nissan, and First Chicago, as well as a quantitative study of the relationship between culture and performance in more than 200 companies, the authors describe how share...

Meetings are an integral part of leadership and management and may be the most important vehicle for collaboration, discussion, decision-making, and action. A well-run meeting is efficient, productive, and energizing for its participants. On the other hand, a poorly run meeting can be frustrating, unproductive, demoralizing—and a big waste of valuable time. When you learn effective ways to plan and run meetings, this ability will definitely contribute to your success as well as the success...

Many researchers have highlighted the business value of deeply engaged teams. Indeed a great team is powerful, much more than the sum of its individual people.While many things influence engagement at work, and indeed there is complexity - it isn't rocket science.Engagement Whisperer demystifies the science and describes a 'softly, softly' approach to lifting engagement in your team.There is already so much noise in an organisation that a quieter approach might just...

What do The Beatles, Apollo 13, the Roman military, a pack of wolves, and the very best companies in the world all have in common? Answer: Plasticity. They can change, adapt, and excel as the situation requires.In most organizations, strategy and functional excellence get the most attention. But even the best of either provides only limited long-term advantage. Highly effective organizations add Plasticity as a third dimension and rack up stellar breakthroughs—aga...

Claiming your piece of your target market can be an uphill battle between you and your competition. That is why many business people use military strategies to gain the upper hand, and influence how they conduct business.There is an art to war. Before a military is dispatched on a mission, they have to determine what they want to accomplish by using military force. When you are running a business, you are conducting missions that all work to one common goal. You have to define the p...

"A great book everyone can use to understand how tech startups work." —Rene Reinsberg, GM/VP at GoDaddy, CEO and Co-founder at Locu"Finally a book non-techies can use to understand the web technologies that are changing our lives." —Paul Bottino, Executive Director, Technology and Entrepreneurship Center, Harvard University"Through the simplicity of his presentation, Vinay shows that the basics of technology can be straightforwardly understood by anyon...

The Human Resources Excellency educational pathway focuses on the essential elements to building and keeping the human resources you want; pro-activity, quality selection processes, Top Grading, performance reviews and Staff Retention.As a Human Resources Professional/Manager, you, and your team must be able to deal with every situation that can arise when managing a diverse and ever-changing workforce. This will inevitably include dealing with uncomfortable, challenging and someti...

Although many businesses, organizations, and institutions have currently implemented continuous improvement initiatives that address wants, needs, and challenges at the process and systems level, very few have effectively considered and addressed human factors. Thus, even businesses, organizations, and institutions with the most finely crafted continuous improvement systems face failure from inadequate human factors continuous improvement.Continuous Improvement by Improving...

The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest,...