Learn to leverage your existing relationships to connect with potential new customers and clients using the easy-to-implement strategies in this book.While many companies allocate significant resources to marketing and advertising, referrals are the easiest, most effective path to more business and greater income. Unfortunately, many people underutilize this powerful asset because they misunderstand the referral game and lack a system for generating warm business l...

"This is THE book for professionals who sell, including those who hate selling. It's simple in its approach, but it creates brilliant results." —Peter Montoya, author of The Brand Called YouSell the Feeling has a crucial message for anyone who wants to attract more clients, customers, or repeat business: People buy based on feelings. The first book of its kind to deal with the critical role of feelings in the selling and buying process, it shows ho...