In this book, we pool over 50 years of experience to share with you what it takes to be a super-successful brand manager. We will unfold secrets of success that are not taught in any brand-management course or by any corporate bosses but are expected to learn through the hard knocks of life. However, you need not go through the grind; we will share all the secrets of success that will provide you a rock-solid base and boost your career.This book will be useful not only for marketing mana...

If you knew you couldn’t fail, what is the greatest thing you would dare to dream? Is the job you now have the one you’ve always wanted? As personal success expert Brian Tracy can attest, it’s not until you deal with the dissatisfactions of the present that you can move onward and upward to create the wonderful future that is possible for you.This transformative book reveals how everyone can remake themselves and put an end to the chronic stress, unhappiness, and d...

You've just been promoted to a managerial position for the first time -- congratulations! But beware: the managerial role differs markedly from the individual contributor role. Go into the job with mistaken assumptions about what to expect, and you just may be blindsided by surprising realities.This book helps you lay the foundation for succeeding in your new role, explaining how to:· Discard the "doer" role of the individual contributor for the orchestrating role of the ma...

Why is it that some people consistently seem to get more done than others? The answer is that they know how to set specific, achievable goals for themselves...and then follow through on them.This revised and updated edition of Goal Setting features worksheets, quizzes, and other practical tools, giving you powerful techniques you can use to set a goal, make a plan, and acquire the resources and power necessary to achieve your objective.The book sho...

Whether you’re searching for your first job or looking for a career change, this essential guidebook is here to set you up for success and land you the job and income you deserve.One of the most important assets you have is your earning ability: your ability to do something that other people will pay you for. This asset can be valuable and increase each year, or it can be stagnant and flat.Your greatest financial responsibility is to organize your time and ...

Maximize your impact in the workplace with this clear and concise guidebook. It will show you how to get the best out of your staff by increasing morale, and getting them to work smarter, not harder. No matter how good your staff, you will not have an effective team without proper motivation.Written by Michael and Pippa Bourne, co-founders of an international management firm with decades of combined business and writing experience, the book walks you through all the essential princ...

An ordinary leader is someone who leads a small organization or team that is doing great things. They manage the majority of the world’s workforce, but they don’t lead large corporations or big government agencies. Ordinary leaders are rarely written about in books or quoted in magazines. They are, however, important. Maybe not globally, but in their own realm of influence, their leadership makes a difference.Author Randy Grieser presents 10 key insights for building and l...

Famous "Work-Out" change-management tool explained by the people who helped develop it.GE's legendary Work-Out program played a key role in the company's phenomenal success over the past decade and has been implemented in many other organizations. Now three executives and consultants who developed the original Work-Out approach at GEoften working directly with CEO Jack Welchdiscuss the inner workings of Work-Out and their experiences at successfully implementing the program at GE.

Discover everything you need to know about career coaching with this practical guide to interview tips, career advice, career advice for ambitious women, career advancement, career advisor .

You can’t ask for more than efficient, effective operations.Or can you?Given today’s business landscape—increasing customer demand, global competition, lower trade barriers—being good isn’t enough. This groundbreaking guide provides the knowledge and tools you need to transform your organization from a well-run company to a relentlessly innovative company.Innovation expert Jeffrey Phillips has helped businesses around the world achieve the d...

The Pocket Mentor series offers immediate solutions to the challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify strengths and weaknesses and hone critical skills. Whether you're at your desk, in a meeting, or on the road, these portable guides enable you to tackle the daily demands of your work with greater speed, savvy, and effectiveness.Ideas are not enough: successful innovation...

Every manager is stuck between their employees and their boss — but if you learn the right techniques, management works in both directions. You can be effective in your job if you learn to manage your boss. Know what you want in your career, and assess what you need from your own supervisor, so that you can work jointly to reach your goals. You will find that it is easier to advance your own goals when you develop a better, cooperative relationship, and your boss will find that their own p...