Make no mistake whether you have purely local business, or you are aiming for alarger market be it regional or national or even global, you need to considerFacebook ads. No marketing experts will try to twist your arm and say that youhave to absolutely take out Facebook ads. Please understand that as awesomeand as effective as Facebook ads can be, they are not for everybody. This is not apiece of advice that applies across the board.In certain situ...

This eBook is especially prepared for co-founders and any other person whohas an idea with vision to change. This guide will provide you a clear sense ofunderstanding the current startup ecosystem and fundraising for your startupidea based on technology.

In today's rapidly evolving, dynamic and complex world, traditional notions of leadership are being challenged. Top-down, hierarchical systems are making the way for more flexible, inclusive, and agile ones. In order to negotiate uncertainty, inspire change, and enable their teams to produce amazing achievements and success, today's world needs a new breed of leaders.The concept of Shadow Leadership emerges as a response to transformation as well as extensions of traditional leader...

As industries seek environmentally responsible alternatives to conventional manufacturing processes, microbial technologies continue to drive innovation across multiple sectors. This volume explores the expanding role of microbial systems in the production of value-added products and renewable resources. Bringing together contributions from experts in microbiology, biotechnology, and bioprocess engineering, the volume examines both established and emerging applications of microbial biomass...

Agroforestry Solutions for Soil Restoration and Sustainable Land Management, a volume in the Agricultural Soil Degradation and Restoration series, offers a rigorous, cross-disciplinary assessment of tree–crop integration as a driver of resilient landscapes and livelihoods around the world. Rooted in edaphic science, agroecology, and development studies, it analyzes contemporary pressures, evaluates viable interventions, and maps forward-looking research avenues. By blending empirical evide...

The Emperor traces the journey of Joseph, a young man from a fractured home who joins the military in search of order and belonging. Confronted by bullying and inner turmoil, he turns to books for refuge, developing a sharp, questioning mind that probes the nature of power, governance, and war. His growing insights compel him to warn his empire of an impending conflict, but his voice is ignored until a catastrophic war breaks out. Amid the chaos, Joseph's strategic brilliance and clarity o...

This book offers a comprehensive and scientifically grounded exploration of major clinical disorders, dominant models, rehabilitation approaches, and ethical considerations shaping the landscape of mental health and mental illness among older adults. The authors provide unique insights into fundamental issues in geriatric mental health by drawing on extensive clinical practice, research, and policy expertise.As the importance of geriatric mental health continues to grow, this book ...

In the mid-1960s, India's 'green revolution' saw the embrace of more productive agricultural practices and high yielding variety seeds, bringing the country out of food scarcity. Although lauded as a success of the Cold War fight against hunger, the green revolution has also faced criticisms for causing ecological degradation and socio-economic inequality. This book contextualizes the 'green revolution' to show the contingencies and pitfalls of agrarian transformation. Prakash Kumar unpack...

This is a textbook for upper undergraduate and graduate courses on microwave engineering, written in a student-friendly manner with many diagrams and illustrations. It works towards developing a foundation for further study and research in the field. The book begins with a brief history of microwaves and introduction to core concepts of EM waves and wave guides. It covers equipment and concepts involved in the study and measurement of microwaves. The book also discuses microwave propagatio...

Create improved crops with these techniques for plant cell culture!This comprehensive book presents the basic concepts and applied techniques of plant cell and tissue culture. More and more, commercial plant breeding and development employs these methods to protect crops from weather, pests, and disease. Covering the history of in vitro breeding as well as emerging research trends, In Vitro Plant Breeding offers specific techniques for crop improvement and breeding.Designed...

Waste Biomass to Alternative Fuels explores innovative microbial conversion technologies that offer sustainable solutions for energy production from waste biomass, addressing the urgent need for environmentally friendly alternatives to fossil fuels.The world’s increasing population and dependency on available fossil fuels has created a need for environmental sustainability. This need calls for innovative products that offer alternative sus...

The book details methods and protocols on fruit and vegetable waste management. Chapters include multidimensional topics on circular economy, biorefinery approach of fruit and vegetable processing wastes; bioconversion of fruit and vegetable processing wastes into biofuel, biogas, fermentable sugar, electricity, briquette, biochar, activated carbon, bioremediation for bio-solvent and byproducts processing, valorization of fruit, and vegetable processing waste to develop value-added product...