Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practice...

Make the Most of QFD and the Voice of the Customer in Six Sigma EnvironmentsQuality Function Deployment (QFD) techniques have helped thousands of organizations deliver higher-quality, more user-focused product designs. Now, Lou Cohen’s classic guide to QFD has been thoroughly updated to fully align QFD with Design for Six Sigma (DFSS) and other state-of-the-art Six Sigma methodologies.Revised by world-class Six Sigma expert Joe Ficalora and his team at Sigm...

Aimed at experts who are dedicated to software testing, The Software Testing Process: Test Management addresses the major issues related to advanced, state-of-the-art test management. This book covers the syllabus required to pass the Certified Tester Examination - Advanced Level as defined by the International Software Testing Qualifications Board (ISTQB).Software developers, project managers, quality managers, and team leaders will benefit from the comprehensive coverage...

Unique insights to implement big data analytics and reap big returns to your bottom lineFocusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can t...

Completely revised to align with ISO 9001:2015, this handbook has been the bible for users of ISO 9001 since 1994, helping organizations get certified and increase the quality of their outputs.Whether you are an experienced professional, a novice, or a quality management student or researcher, this is a crucial addition to your bookshelf. The various ways in which requirements are interpreted and applied are discussed using published definitions, reasoned arguments and practical ex...

The Complete Business Process Handbook is the most comprehensive body of knowledge on business processes with revealing new research. Written as a practical guide for Executives, Practitioners, Managers and Students by the authorities that have shaped the way we think and work with process today. It stands out as a masterpiece, being part of the BPM bachelor and master degree curriculum at universities around the world, with revealing academic research and insight from the leaders in the m...

The classic programming guide for architects and clients¿¿—fully updated and revisedArchitectural programming is a team effort that requires close cooperation between architects and their clients. Problem Seeking, Fifth Edition lays out a five-step procedure that teams can follow when programming any building or series of buildings, from a small house to a hospital complex. This simple yet comprehensive process encompasses the entire range of factors that ...

This work is the definitive guide for IT managers and agile practitioners. It elucidates the principles of agile risk management and how these relate to individual projects. Explained in clear and concise terms, this synthesis of project risk management and agile techniques is illustrated using the major methodologies such as XP, Scrum and DSDM.Although the agile community frequently cites risk management, research suggests that risk is often narrowly defined and, at best, implicit...

One of the joys of product development, whether it be software, service, or hardware, is getting it right. The way to get it right is to uncover the real business problem, and to write the requirements for the solution that best solves that problem.Without the right requirements it is impossible to build the right solution. Mastering the Requirements Process, Fourth Edition, gives you an industry-proven process for getting to the essence of the business pr...

Transforming data into revenue generating strategies and actionsOrganizations are swamped with data—collected from web traffic, point of sale systems, enterprise resource planning systems, and more*,* but what to do with it? Monetizing your Data provides a framework and path for business managers to convert ever-increasing volumes of data into revenue generating actions through three disciplines: decision architecture, data science, and guided analytics. T...

Open Agile Architecture™, a standard of The Open Group, offers an approach to architect at scale with agility. It provides guidance and best practices for Enterprise Architects seeking to transition into Agile and Digital contexts. Empowering an Enterprise to Succeed with its Digital-Agile Transformation Agile teams drive the enterprise’s Digital Transformation by inventing new business models, delivering superior customer experiences, developing digital products, and architecting highly-a...

Are AUTOSAR partitioning services enough for a mixed-criticality certified application?Do the reported effects agree with stated challenges and advantages of AUTOSAR?Does the object code to be deployed in the ECU implement the design embodied in the model?How well does AUTOSAR perform for a system with no direct relation to the automotive industry?What are the main similarities and differences among stakeholders perception of drawbacks?What is the be...