First impressions are critical.Make yours count with a winning sales letter!You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs.But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media...

How Do You Communicate When the Stakes Are High?Learn how with these TWO GROUNDBREAKING BOOKS in ONE eBOOK PACKAGE!In any organization, the best laid plans boil down to one simple thing: how well we come together to bring them to fruition. But more often than not, we end up dealing with people who come across as disagreeable, stubborn, or even obstructive. And emotions flare up. The only way to get things done is to step up to the plate . ....

Build a high-performance workforce by abandoning skills-based hiring practices and focusing on employee attitudeHiring for Attitude offers a groundbreaking approach to recruiting, assessing, and selecting people with both tremendous skills but, more importantly, an attitude that aligns with the organization’s culture.Murphy cites his own company’s research and examines recent scientific studies about the practical effects a person’s attitude has on...

Take a crash course in boosting operational efficiency!Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense. The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the effectiveness of your organization’s operations. Complete with exercises, self-test...

Becoming a great customer service manager requires an intentional focus on skills beyond those required for exemplary customer service. Building off the success of her book Customer Service Management Training 101, author Renée Evenson shows readers what it takes to advance to the next stage in their careers--focusing on their development as managers. Filled with the same accessible, step-by-step guidance as its predecessor, this book teaches readers how to identify their personal manageme...

The simple solution to complex accountingYou don't need a genius IQ to ace your financial accounting curriculum. The only prerequisites are a little discipline and a comprehensive tutorial devoid of confusing jargon.Financial Accounting DeMYSTiFieD presents all the concepts and skills you need, in a language you understand. Designed to let you learn at your own pace, it explains all the rules for preparing and reporting accounting information to parties outside a...

In this sweeping critique of how managers are educated and how, as a consequence, management is practiced, Henry Mintzberg offers thoughtful and controversial ideas for reforming both.“The MBA trains the wrong people in the wrong ways with the wrong consequences,” Mintzberg writes. “Using the classroom to help develop people already practicing management is a fine idea, but pretending to create managers out of people who have never managed is a sham.”Leaders cannot be creat...

Discover 150 job training room–proven exercises & activities sure to reduce delivery time, increase retention and improve knowledge and skill transfer.Do you want to create a lot of training in a little time? Do you wonder how to involve your learners without wasting their time, or yours? Do you want to use your training time wisely and well?The Ten-Minute Trainer is just what you need. Written for the busy training professional, this practical, gr...

More than 1 million books sold in the Practice Makes Perfect series! Based on the successful approach of the Practice Makes Perfect series, a basic math workbook that allows students to reinforce their skills through key concepts and 500 exercisesAbout the BookA no-nonsense practical guide to this subject, Practice Makes Perfect: Basic Math offers practice in very basic mathematics skills in an area also sometimes called remedial math. It covers...

A Crash Course in Writing Powerful, Persuasive Grants!"Grant Writing 101 provides straightforward and effective strategies for improving results. It is a wonderful reference guide for experienced fundraisers and an invaluable 'how-to' manual for those starting their careers."—Emmett D. Carson, Ph.D., CEO and President, Silicon Valley Community Foundation"This new book is an essential tool in helping nonprofits manage grant writing by k...