In Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women’s spending power around the world will fuel continued growth in the industry—but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very mea...

Why the luxury market's fate rests in Chinese walletsThe media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant.This book contains the research and expert views companies n...

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology.The Membership Economy s...

In the United States and in very many nations around the world, women are on the cusp of new financial power -- and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald reveals a huge cultural transformation that is about to occur -- a true tipping point -- after which more children may have quality health care and education, workplaces may be more res...

Youth is no longer an age—it's a commodityYouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in ...

Find out how YouTube made video content accessible to all in just 50 minutes!YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform, it has evolved into one of the most popular websites on the internet, with one billion hours of content being watched on the site per day in 2017. Its influence has become so widespread that many of its users have launched highly successful careers in ent...

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, method...

Q: What is this book about?A: Curses of a Thousand Mothers – How We Pursue Joyful Sins is a sharp, unflinching exploration of the invisible sins woven into modern life. It reveals how your everyday actions, often carried out with pride, convenience, or indifference, create suffering, exploitation, and long-term consequences for people we never see. The book holds up a mirror to the reader and challenges the comforting illusion that only "ba...

How the optimism gap between rich and poor is creating an increasingly divided societyThe Declaration of Independence states that all people are endowed with certain unalienable rights, and that among these is the pursuit of happiness. But is happiness available equally to everyone in America today? How about elsewhere in the world? Carol Graham draws on cutting-edge research linking income inequality with well-being to show how the widening prosperity gap has led t...

A revealing look at the history, politics, and social meanings behind everyday objects.Who would have guessed that the first sports bra was made out of two jockstraps sewn together or that it succeeded because of federal anti-discrimination laws? What do simple decisions about where to build a road or whether to buy into the carbon economy have to do with Hurricane Katrina or the Fukushima nuclear disaster? How did massive flood control projects on the Mississippi R...

This business plan present the prototyped interface of cannabis friend as well as a business plan complete with market research, budget, and financial projections for the seed company Cannabis Friend.

This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include:the role of consumptionbrand managementcorporate brandingbranding ethicsthe role of advertising.This excellent text includes case studies of ...