Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.This...

Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for t...

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.This...

A controversial call to arms, Against Empathy argues that the natural impulse to share the feelings of others can lead to immoral choices in both public policy and in our intimate relationships with friends and family.Most people, including many policy makers, activists, scientists, and philosophers, have encouraged us to be more empathetic—to feel the pain and pleasure of others. Yale researcher and author Paul Bloom argues that this is a mistake. Far from leading us to i...

Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult entrepreneurship is when it comes to running one. ...

Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times.Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which the...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and ...

**New York Times, Wall Street Journal, and USAToday Bestseller for May 2022**Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.So that’s what this book is. An advice encyclopedia. A me...

**The #1 New York Times and global bestseller from Walter Isaacson—the acclaimed author of Steve Jobs, Einstein: His Life and World, Benjamin Franklin, and Leonardo da Vinci—is the astonishingly intimate story of the most fascinating, controversial innovator of modern times. For two years, Isaacson shadowed Elon Musk as he executed his vision for electric vehicles at Tesla, space exploration with SpaceX, the AI revolution, and the takeover of Twi...

**From BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos and host of the forthcoming BBC Radio 4 podcast 'Communicating with Ros Atkins'**'A great read for polishing your communication skills' FORBES'For all those who want their audiences to listen and understand' JEREMY BOWEN'Precision, deftness and a calming expertise' THE TIMESDo you worry about ho...

**An essential new edition―revised and updated from cover to cover―of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein* More than 2 million copies sold* New York Times bestseller**Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise t...

**#1 New York Times Bestseller“This brilliant book will shatter your assumptions about what it takes to improve and succeed. I wish I could go back in time and gift it to my younger self. It would’ve helped me find a more joyful path to progress.”—Serena Williams, 23-time Grand Slam singles tennis championThe #1 New York Times bestselling author of Think Again illuminates how we can elevate ourselves and others to unexpected heights.**...