Manage all your social media marketing efforts with repeatable, improvable processesWinner of a 2013 Small Business Book Award for Social Media“In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to business.”—Brian Solis, author of...

Get noticed! Create a powerful online marketing platform that draws customers—and increases profitsThere are few guarantees in business today, but here’s one: If your message or product isn’t easy to find online, you won’t be in business very long.Whether you own a small business or plan to launch a new product or service, getting your message out to the right people has to be one of your top priorities. One of today’s top search marketing strategists, Ric ...

Are you tired of being a YouTube amateur? Do you wish you could make some real money with YouTube like everyone else is?Whether you want to (1) know how to use YouTube like a pro, (2) attract more fans and customers, or (3) market effectively and make money, then this is the book for you!Are your sales slumping? Is your customer base too small?Discover some of the w...

#1 Globe and Mail Bestseller2016 Small Business Book Awards — Nominated, Marketing categorySticky Brands exist in almost every industry.Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.Based on a decade of research into what makes companies succes...

Attract, engage, and delight customers onlineInbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by ...

Do you have all of the prospects you need?Few of us do! Bob Burg has learned the secrets of effective prospecting, and now he offers his proven, time-tested techniques to you! In this powerful guide, he shows beginners and pros alike how to gather qualified candidates efficiently and painlessly. With The Last Prospecting Guide You'll Ever Need by your side, you will learn exactly how to cultivate all of the business prospects you could ever want.

What This Book Has For YouThis book will highlight the importance of the device that was introduced by Google for as low as $35 in detail. Chromecast by Google, which was introduced in July 2013, has proven to be big competition to Apple TV despite its small size.While it’s compared to Apple TV as well as Roku 3, the tiny device is really very unique, with useful features and its own set of limitations.That being said, if you already have y...

Making Sense of Agile Project ManagementBusiness & Economics/Project ManagementThe essential primer to successfully implementing agile project management into an overall business strategyFor a project to be truly successful, its management strategy must be flexible enough to adapt to dynamic and rapidly evolving business needs. Making Sense of Agile Project Management helps project managers think outside t...

Ever heard of an internal entrepreneur? You might know the type. They’re kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organization pay off in spades.So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards futuring, internal entrepreneurs and innovation and doesn’t shut it do...

Managing Technology to Meet Your MissionManaging Technology to Meet Your Mission is a practical resource that will help nonprofit professionals make smart, strategic decisions about technology. The book shows how to effectively manage technology and offers practical advice for decision makers and staff alike who often have little or no experience with technology.With contributions from the top experts in the nonprofit technology field, thi...

Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEEIncludes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom"Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- J...

Anticipate and solve problems within your businessThis book is a practical and accessible guide to understanding and implementing the Ishikawa diagram, providing you with the essential information and saving time.In 50 minutes you will be able to:• Recognize the benefits of using the Ishikawa diagram for problem-solving and project management• Clearly identify the root causes of a problem through brainstorming session and categorizing...